KATY HEINTZ

Strategic Financial Services, Inc., an independent, Central New York–based wealth-management firm, has added KATY HEINTZ to its staff as business-development manager. In this newly created role, she will help lead firm growth through the development of all marketing and sales initiatives. Heintz comes to Strategic from PAR Technology, where she served as the company’s director of marketing. She led the PAR Restaurant and Retail Marketing group, which handled branding, public relations, product marketing, social media, digital strategy, and more. Heintz has a bachelor’s degree in psychology from Northeastern University.