SYRACUSE, N.Y. — Le Moyne College says it’ll launch a second beer as part of its partnership with Meier’s Creek Brewing Company (MCBC).
“Given the success of their partnership’s first craft beer,” the beverage called “Heights Honey Ale” launches on Friday, Le Moyne said in its announcement.
The ale will be available for a limited holiday season run in retail stores throughout the Central New York region and at Meier’s Creek locations in Cazenovia and the Syracuse Inner Harbor.
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Meier’s Creek will brew Heights Honey Ale at the company’s Cazenovia brewery using honey from Meier’s Creek Farm Apiary bees. The rollout comes 10 months after the debut of Dolphy Day IPA, the first collaboration between MCBC and Le Moyne.
As part of the agreement, the College receives 20 percent of all sales, with funds raised going to the Le Moyne College Fund in support of the College’s wellness initiatives and student scholarship to help offset the cost of attendance.
For both beers, members of the Le Moyne student marketing firm Heights Global Marketing (HGM) took the lead in several areas, including researching the style of craft beer to produce, selecting the name, and working on the design of the beer’s label. The label features Grewen Hall, Le Moyne’s “most recognizable building,” along with a background design element that includes a Dolphin (the Le Moyne mascot), honeycomb and bees, and St. Ignatius, the founder of the Jesuit order.
“I have no doubt that Heights Honey Ale will prove to be just as popular as Dolphy Day IPA, which has become a favorite not only with our alumni, but for anyone who enjoys craft beer,” Jim Joseph, Le Moyne’s vice president for advancement and innovation and dean of the Madden College of Business and Economics, said in the school’s announcement. “I’m grateful for this partnership with Meier’s Creek and the ongoing collaboration with students in Heights Global Marketing.”
The name pays homage to Le Moyne’s location on a hill on the east side of Syracuse, referred to as “the Heights,” the school explained in the announcement. The Jesuit institution has been located on the Heights since 1948, two years after it was founded, with the opening of the College’s original two buildings.
Those interested can learn more about Heights Honey Ale and place pre-orders at this link. Those of legal drinking age can place pre-orders for the beverage, and pre-reservations are open until noon on Wednesday, Le Moyne said.
