Heights Honey Ale is the new beer SYRACUSE — Le Moyne College was set to launch its second beer on Nov. 22, a beverage that is part of its collaboration with Meier’s Creek Brewing Company. Heights Honey Ale will be available for a limited holiday season run in retail stores throughout the Central New York […]
Heights Honey Ale is the new beer
SYRACUSE — Le Moyne College was set to launch its second beer on Nov. 22, a beverage that is part of its collaboration with Meier’s Creek Brewing Company. Heights Honey Ale will be available for a limited holiday season run in retail stores throughout the Central New York region and at Meier’s Creek brewery/restaurant locations in Cazenovia and the Syracuse Inner Harbor, Le Moyne said in its Nov. 15 announcement. “We collectively decided to offer a special edition beer with fresh ingredients including Meier’s Creek’s own honey, harvested from bees on the Cazenovia property,” Crystal Paolelli, director of marketing for Meier’s Creek Brewing, tells CNYBJ in an email. “Many of our beers are offered seasonally to give a greater variety of options all year long. It will be available until it is sold out; at this time we are unsure of a timeframe for availability.”
Meier’s Creek Brewing will brew Heights Honey Ale at the company’s Cazenovia brewery using honey from Meier’s Creek Farm Apiary bees. The rollout comes 10 months after the debut of Dolphy Day IPA, the first collaboration between Meier’s Creek Brewing and Le Moyne. As part of the agreement, the college receives 20 percent of all sales, with funds raised going to the Le Moyne College Fund in support of the college’s wellness initiatives and student scholarship to help offset the cost of attendance. For both beers, members of the Le Moyne student marketing firm Heights Global Marketing (HGM) took the lead in several areas, including researching the style of craft beer to produce, selecting the name, and working on the design of the beer’s label. The label features Grewen Hall, Le Moyne’s “most recognizable building,” along with a background design element that includes a Dolphin (the Le Moyne mascot), honeycomb and bees, and St. Ignatius, the founder of the Jesuit order. “I have no doubt that Heights Honey Ale will prove to be just as popular as Dolphy Day IPA, which has become a favorite not only with our alumni, but for anyone who enjoys craft beer,” Jim Joseph, Le Moyne’s VP for advancement and innovation and dean of the Madden College of Business and Economics, said in the school’s announcement. “I’m grateful for this partnership with Meier’s Creek and the ongoing collaboration with students in Heights Global Marketing.” The beer name pays homage to Le Moyne’s location on a hill on the east side of Syracuse, referred to as “the Heights,” the school explained in the announcement. The Jesuit institution has been located on the Heights since 1948, two years after it was founded, with the opening of the college’s original two buildings. “Honey ales are extremely popular in the craft brew industry and our talented brewers have developed a beer that will appeal to a wide range of craft beer fans, ” Paolelli said in the Le Moyne announcement. “We are excited to launch the second beer in this partnership and the opportunity to once again work with HGM students at Le Moyne on this project.”