SYRACUSE — Lerentech Solutions, LLC opened a new office in Rochester on Aug. 1 and could expand to other new cities in the future, the company’s president says. “If we get more traction, there’s no reason not to consider other markets,” Lerentech President Robert Podfigurny says. The firm, which specializes in Web development and search-engine […]
SYRACUSE — Lerentech Solutions, LLC opened a new office in Rochester on Aug. 1 and could expand to other new cities in the future, the company’s president says.
“If we get more traction, there’s no reason not to consider other markets,” Lerentech President Robert Podfigurny says.
The firm, which specializes in Web development and search-engine optimization, doesn’t have any employees in the new office yet. The space, located at 510 Clinton Square in downtown Rochester, is just a place to have meetings with local clients at the moment.
Podfigurny wants to add someone to handle account management and sales in the market as business picks up. Lerentech employs a part-time designer based in Rochester who works from home, he says.
The company already had a few clients in the Rochester market and so a more aggressive push to expand there seemed like a good move, Podfigurny says.
“It seems like we can do a lot of what we have been doing here and just replicate it there,” he says. “We can go after the same client base.”
Lerentech got its start in 2009 and in the beginning worked mainly with small-business customers. The firm has since gained bigger clients as well, including some with multiple locations and hundreds of employees.
The company works frequently with restaurants and bars, service businesses, law firms, and accountants.
Having a physical location in Rochester will help with Lerentech’s search strategy, Podfigurny says. Search engines look favorably on companies with offices close to city centers and so the firm’s search results in Rochester should be pushed higher as a result.
Lerentech is based in downtown Syracuse at 201 E. Jefferson St. The company employs two people full time and two people part time, along with a number of contractors who are hired for specific projects or technical expertise.
In addition to designing websites and handling optimization for search engines, the company is involved in developing software like database applications for some of its larger customers, Podfigurny says. The firm also has experience designing e-commerce applications and content-management systems.
Lately, clients have been looking for services aimed at the mobile market and so Lerentech has been working more in that space, especially with QR codes, Podfigurny says. When scanned with a mobile device, the codes often redirect users to mobile-specific sites, he explains.
Lerentech says it has been growing 30 percent to 40 percent year over year. The firm’s clients are based in Central and Western New York, New York City, and throughout the U.S.
Contact Tampone at ktampone@cnybj.com
