Loretto

Loretto has hired KATE CONAN as senior outreach coordinator. Formerly an outreach coordinator for Loretto, she was rehired to head a new admissions program to assist families in finding the right level of service where and when they need it. Conan studied business at Syracuse University and Niagara University before receiving her associate degree in applied science in nursing from Cayuga Community College to become a registered nurse. Conan brings years of diverse experience to Loretto. She previously worked at Crouse Hospital, where she received clinical training in the Neonatal Intensive Care Unit. In addition to clinical experience, she brings business insight to her new role, with previous experience selling enzymatic wound ointments for Knoll pharmaceutical as an RN/sales representative. As senior outreach coordinator, Conan will work closely with referral sources, hospitals, outside agencies, providers, and families to help identify individuals in need of services — and work collaboratively to direct them to the most appropriate facilities and level of care. She will provide insight on the continuum of care services Loretto has to offer — from PACE CNY to assisted living, skilled-nursing facilities, and dedicated memory-care communities.

JULIE SMITH has been promoted to marketing and communications manager at Loretto. Formerly senior marketing coordinator, she started at Loretto in 2020. She holds a bachelor’s degree in business management with a concentration in marketing and a minor in communication/ journalism from St. John Fisher College. In her new role, she is responsible for implementing comprehensive communications campaigns to advance the goals of employee recruitment and retention, as well as fostering support of the Loretto Foundation. Smith is also responsible for managing Loretto’s social-media channels, along with coordinating employee and community outreach events.