MACNY appoints Norcross as chief operations officer

DeWITT — MACNY, The Manufacturers Association of Central New York announced it has recently promoted Marisa Norcross to chief operations officer. She started this new role at the beginning of this year. Reporting directly to the MACNY president & CEO, the chief operations officer serves as a key member of MACNY’s executive leadership team. In this position, Norcross will play a critical role in the refinement, design, and integration of organization-wide, cross-team systems and processes to ensure alignment and increased operational efficiency, the association said in a news release. She will provide direct oversight of MACNY’s member services (including events, training, and membership development), and the marketing and communications department. “Marisa is an exceptional leader and asset to our team. Her ability to refine and streamline our operations is invaluable to our team and directly impacts the delivery of our services to MACNY members and the community,” MACNY President and CEO Randy Wolken, said. “In this new role, Marisa will continue to be instrumental in the development and success of our organization.” Norcross joined MACNY in 2014 as membership coordinator, later moving into expanded roles including member relations manager, communications manager, and chief digital officer, per the release. She has a bachelor’s degree from Le Moyne College in business analytics and marketing, and currently serves as a board member of the CNY Diaper Bank. MACNY represents more than 300 companies in a 26-county region in Central and Upstate New York. The 110-year-old organization provides human-resource services, training, workforce development, purchasing solutions, networking opportunities, and advocacy support for its members. MACNY is also one of the founding members of the Manufacturers Alliance of New York and leads the Alliance today.