St. Lawrence University has named Melissa Farmer Richards vice president for university communications, effective Jan. 28, 2015. She most recently served as the assistant vice president for marketing and publications at Virginia Tech, where she was first hired in 2009 as the director of marketing and strategic communications before being promoted in July 2010 to […]
St. Lawrence University has named Melissa Farmer Richards vice president for university communications, effective Jan. 28, 2015. She most recently served as the assistant vice president for marketing and publications at Virginia Tech, where she was first hired in 2009 as the director of marketing and strategic communications before being promoted in July 2010 to lead a unit of 19 professional administrators and staff. She has 21 years of experience in marketing research and strategy, brand management, digital marketing, licensing, trademarks, special events, and strategic alliances. Richards replaces Tom Evelyn, who left St. Lawrence in May to become the associate vice president for strategic communications and marketing at the University of Florida. A graduate of the University of Virginia, Richards is completing her master of public administration degree at Virginia Tech this month.