SYRACUSE — Morse Manufacturing, a manufacturer of drum-handling equipment, recently launched a new brand identity, featuring a modernized logo, redesigned website, and an updated visual aesthetic that reflects the company’s future, while honoring its legacy. “For over 100 years, Morse has been at the forefront of innovation in drum handling solutions. This rebranding represents our […]
SYRACUSE — Morse Manufacturing, a manufacturer of drum-handling equipment, recently launched a new brand identity, featuring a modernized logo, redesigned website, and an updated visual aesthetic that reflects the company’s future, while honoring its legacy.
“For over 100 years, Morse has been at the forefront of innovation in drum handling solutions. This rebranding represents our commitment to leading the industry while maintaining the reliability and quality our customers have come to expect,” Nathan Andrews, president of Morse Manufacturing, said in a mid-February announcement.
The new Morse logo keeps its familiar three-drum imagery, a nod to the company’s history, but has been reimagined in a streamlined, modern design, the manufacturer said. “This update symbolizes Morse’s dedication to progress and its continuous evolution in providing industry-leading solutions,” Morse stated.
Morse also launched a new website (MorseDrum.com), designed for improved user experience. Key features include streamlined navigation, enhanced dealer resources, and a new blog and insights section.
Morse Manufacturing contends that its rebrand is more than just a new look; it’s a statement about the company’s vision for the future.
“We’re preparing for the next 100 years by ensuring our brand reflects our core values: family, pride, leadership and safety,” Andrews concluded.
Founded in 1923 and based in Syracuse, Morse designs and manufactures a wide range of drum-handling equipment, including hand-drum trucks, forklift-mounted attachments, and below-hook drum handlers.
