Mower

MELISSA KERWIN has joined Mower as strategist for paid search and paid social. She and her team are responsible for providing strategy and executing paid search and social efforts. Kerwin previously served as an associate media director with Cardinal Digital Marketing and as an ecommerce, direct response account manager at adMixt in the Atlanta area. She attended Georgia State University.

RICHARD MERRILL has joined Mower as account director. His experience includes overseeing advertising, branding, creative and content, digital and app development, event promotions, partnership marketing, strategy, and TV/radio/video production. Before joining Mower, Merrill served as a director of marketing with NASCAR. Prior to that, he was an account supervisor with J. Walter Thompson. Merrill earned his MBA degree from the W.P. Carey School of Business at Arizona State University and bachelor’s degree from Syracuse University.

LISA LAZZARO has rejoined Mower as director of web development. Lazzaro, who originally started at Mower as a senior interactive developer in 2009, rejoins the agency after serving as a software engineer with Osmose Utilities Services, Inc. An experienced back-end developer with a background in information, architecture, and training, her new role includes setting coding, QA, and process standards for Mower’s development work. A graduate of Binghamton University, Lazzaro also holds a master’s degree from SUNY Oswego.