SYRACUSE — The latest expansion by SweetJack, a daily deals website based in Atlanta, brought the service to 36 new cities across the country, including Syracuse.
The service (www.sweetjack.com) allows companies ranging from restaurants to performance venues to offer deals for 50 percent off and up and promote them through local radio stations via SweetJack, Goldin Solutions media strategist Kelsey Judd said via email. The company takes a cut each time a consumer uses a SweetJack deal, Judd said.
SweetJack is owned by Cumulus Media, Inc. (NASDAQ: CMLS), a radio broadcaster with more than 500 stations around the U.S., according to a news release.
SweetJack’s expansion could benefit the local economy by helping merchants sell millions in goods over the next several years, Judd said.
The latest expansion cost $500 million, Judd added. It brings SweetJack’s services to a total of 154 cities across 43 states, according to the company. SweetJack projects that 1,400 radio stations nationwide will provide $100 million a year in on-air promotions by the end of the year.
Deals began airing in Syracuse Sept. 17. SweetJack operates mainly from its Atlanta headquarters and does not have a local presence.
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