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State announces new admission requirements for SUNY teacher-preparation programs
Gov. Andrew Cuomo on Monday announced that the State University of New York (SUNY) board of trustees has adopted a measure that requires new admission
OCC, Le Moyne announce 2+2 partnership agreement
ONONDAGA — Onondaga Community College (OCC) and Le Moyne College on Monday announced a “2+2 partnership” agreement. It allows students who earn their associate degree at OCC to transfer with junior status to Le Moyne, where they can complete their bachelor’s degree, OCC said in a news release. Casey Crabill, president of OCC,
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ONONDAGA — Onondaga Community College (OCC) and Le Moyne College on Monday announced a “2+2 partnership” agreement.
It allows students who earn their associate degree at OCC to transfer with junior status to Le Moyne, where they can complete their bachelor’s degree, OCC said in a news release.
Casey Crabill, president of OCC, and Fred Pestello, president of Le Moyne College, signed the agreement during a morning event at OCC.
Under the new 2+2 program, students are required to complete two years of prescribed coursework at OCC for an associate degree, and continue with coursework to earn a bachelor’s degree at Le Moyne, OCC said.
The agreement covers four degree programs at OCC, including business administration; computer science; liberal arts: humanities and social sciences; and liberal arts: mathematics and science, the school said.
A total of 34 Le Moyne degree programs are part of the agreement, including accounting, economics, environmental studies, political science, and biochemistry, according to OCC.
Both OCC and Le Moyne advisors will guide the students enrolled in the 2+2 program during their studies, OCC said.
With Monday’s signing, OCC now has 2+2 agreements with five colleges and universities. They include the University at Buffalo, St. John Fisher College, the State University of New York College of Technology in Alfred (Alfred State), and Syracuse University.
Le Moyne also announced a similar agreement with Monroe Community College in August, OCC said.
Contact Reinhardt at ereinhardt@cnybj.com
Slocum-Dickson Medical Group to open new hematology/oncology suite in New Hartford
NEW HARTFORD — Slocum-Dickson Medical Group PLLC on Monday announced the completion of a renovation to its medical facility at 1729 Burrstone Road in New
Conference focuses on helping businesses boost their global sales
SYRACUSE — The Central New York business community will gather for a half-day conference that focuses on efforts to sell more of their products and services in overseas markets. The event, “Growing Global Sales,” is scheduled for Sept. 24 from 7:30 a.m. to 12:30 p.m. at the Sheraton Syracuse University (SU) Hotel & Conference
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SYRACUSE — The Central New York business community will gather for a half-day conference that focuses on efforts to sell more of their products and services in overseas markets.
The event, “Growing Global Sales,” is scheduled for Sept. 24 from 7:30 a.m. to 12:30 p.m. at the Sheraton Syracuse University (SU) Hotel & Conference Center on the SU campus.
“This is the second year for the Growing Global Sales conference, but we’ve been doing small seminars and small conferences on [the topic of] global trade for a while now,” says Joyl Clance, manager of BizEventz, Inc., a sister company of The Central New York Business Journal within the Business Journal News Network. She’s expecting a crowd of more than 75 people to attend the event.
BizEventz is producing the Growing Global Sales conference, organizing all the logistics, recruiting the presenting speakers, and coordinating with sponsors, Clance says.
“Bring in the key players that can really help companies, small and large, learn how to trade globally, if they’re not, and if they are, raise the bar to a more sophisticated level,” she adds.
Robert (Rob) Simpson, president and CEO of CenterState CEO, will provide opening remarks to outline regional-export initiatives.
Based in Syracuse, CenterState CEO is a regional business-leadership organization, chamber of commerce, and economic-development strategist representing 2,000 members in a 12-county area.
Following Simpson’s remarks, Jeffrey Schmidt, senior director of international R&D & global solutions at Skaneateles Falls–based Welch Allyn, will deliver the keynote address.
Schmidt has worked for Welch Allyn, a medical-device maker, for a decade. He returned to Central New York in July after having spent the past five years living and working in Singapore, he says.
He plans to discuss practical experiences in building up customer relationships in international markets. “Integrating into international operations, what works, what doesn’t. Where does the theory deviate from the reality?,” Schmidt says.
When asked if it’s difficult for U.S. companies to expand their sales into international markets, Schmidt believes it depends on the market involved and the relationships developed with businesses in those countries.
For example, he says some European companies prefer a more “personalized” relationship with international firms from which they choose to purchase goods and services.
In those cases, “…you have to be connected personally before you can be connected professionally,” Schmidt says.
Following Schmidt’s remarks, attendees will then take part in one of two breakout sessions that will run concurrently.
The session topics include “Getting Started in Exporting: The Start-up Toolkit!” and “Increasing Global Sales: Kick It Up A Notch.”
Clance explains that the “Kick It Up A Notch” session is for those businesses that are already engaging in international trade but perhaps are not tapping some regions or strategies that could be lucrative. “Maybe they’re over in Asia and now they need to broaden their horizons and kick things up to more sophisticated level,” she says.
In the “Getting Started” session, John Tracy, international-trade specialist with the U.S. Department of Commerce, will present the topic.
“He’s going to be presenting and sharing resources and the tools that someone would need as they’re about to venture off [into exporting],” Clance says.
It’ll include testimonials from Vincent Lobdell from HealthWay Home Products, Inc. of Pulaski and John McNeely, president of Hi-Lite Markings, Inc of Adams Center. That same session includes a presentation from Lynne Gruel of KeyBank, called “Getting Paid.”
The “Increasing Sales” session includes a presentation from Charles (Chuck) Miller, vice president of Mohawk Global Trade Advisors on “Customs & Trade Compliance;”
Additionally, Gary La Point, assistant professor of supply-chain practice at the Martin J. Whitman School of Management at Syracuse University, will discuss “Supply Chain Management;” and Mike Nash, principal, and Dan Gaffney, relationship manager, KS&R, Inc. (Knowledge Systems & Research) of Syracuse will discuss “Advanced Market Resources.”
The morning will conclude with a panel discussion on the topic “Global Marketing Strategies.”
The panelists include Mike Wetzel, president and CEO of Air Innovations of Cicero; Les Schenk, CFO, of Indium Corp. of Clinton; and previous speakers from the morning including Schmidt, Lobdell, and McNeely.
“So, we’re giving an opportunity for our keynote [speaker] and [those providing] testimonials to sit on the panel because not everyone may hear from them during the day,” Clance says.
The audience will also have the chance to ask questions as well, she adds.
The conference will conclude with time allotted between noon and 12:30 p.m. for one-on-one private networking with some of the event’s primary speakers.
Contact Reinhardt at ereinhardt@cnybj.com
The Fortus Group’s sales skyrocket
UTICA — The Fortus Group, Inc. recently made the Inc.–5000 list with a three-year revenue growth averaging 139 percent. The Utica–based recruitment-services firm, which specializes in the placement of dialysis and transplantation professionals, accomplished this by growing from $2.6 million in revenue in 2009 to $6.2 million last year. Employment has also jumped from 25
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UTICA — The Fortus Group, Inc. recently made the Inc.–5000 list with a three-year revenue growth averaging 139 percent. The Utica–based recruitment-services firm, which specializes in the placement of dialysis and transplantation professionals, accomplished this by growing from $2.6 million in revenue in 2009 to $6.2 million last year. Employment has also jumped from 25 to 38.
Not bad for a business that started out as a one-desk recruiter and billed a modest $120,000 in its first year of operation. The principal, president, and sole stockholder of the “C-corporation” is Michael Maurizio, who joined Management Recruiters International (MRI) in October 1993 as a franchisee. Maurizio shared space and staff for a year-and-a-half in a Rome office with another MRI franchisee.
The franchiser encouraged him to diversify, but Maurizio focused on a specialty he knew well — dialysis. “I had no geographical restrictions,” Maurizio recalls. “Dialysis recruiting was virgin territory.” His first placement was a clinical manager into a dialysis facility in Atlanta for an $18,000 fee.
While permanent placement of dialysis professionals is still the company’s main revenue stream, Fortus began seriously diversifying its options in 2006, when it set up a division for the placement of travel nurses.
“Travel nurses are typically placed on 13-week assignments,” says Maurizio. “Many nurses find that traveling is a great way to bolster their résumés, increase their salaries, and enjoy a change of pace, while also experiencing new locations … It does require a different level of attention from us, because we must pay expenses for housing, rental cars, per-diem, etc., while also offering a 24-hour concierge service. Fortus handles licensure issues and travel arrangements on behalf of our nurses, as well.” Fortus hired Rebecca Urtz in 2010 to spearhead this division. Urtz was named Healthcare Traveler magazine’s 2012 “Recruiter of the Year.”
Fortus has also launched an executive-search division to recruit directors and chief-executive-level candidates for health-care systems. Still, Maurizio wants to keep expanding. “The country has an aging population. Our long-term-care facilities need nurses to fill in as needed. They also need executives … Our model works so well that I am looking into other fields — such as oncology, ambulatory surgery, emergency medicine, and labor-and delivery — into which Fortus can expand.” The company also acts as a broker for physicians who want to open their own clinics and for practice acquisition between health-care buyers and sellers.
Expansion is not confined to the United States. “Over the years, Fortus has made permanent placements in Hong Kong, the United Kingdom, Germany, and the Virgin Islands,” says the company’s president. “In 2008, we set up an office in Hof, Germany. We live in a global economy and want to take advantage of opportunities outside our borders. It has taken several years to ramp up the German office, but things are really taking off now. The Hof office is focused on the permanent placement of health-care executives and clinical management, primarily in Europe.”
Maurizio, 55, a self-described “South Utica boy,” is clearly driving the growth at Fortus. He attended high school in Utica and matriculated at Paul Smith’s College, located in the Adirondacks, to major in hospitality. In 1984, the South Utica boy went into the world of sales with Fortune 100 companies such as Whitehall Laboratories, where he was promoted to division manager, and Baxter International, a global, diversified, health-care company that develops, manufactures, and markets products for chronic and acute conditions such as kidney disease.
Maurizio entered the world of placement in 1988 with the Boston office of Carter/MacKay, a company formed in 1970 to place sales, sales-management, and marketing personnel, as well as scientific professionals, primarily in the health-care industry.
Family reasons brought Maurizio back to the Mohawk Valley to start his own firm. “Placement is a tough business,” he mused. “It’s a double sale. First, you have to convince doctors, nurses, administrators, and other potential hires that the companies Fortus represents are the right choice. Then you have to convince the hospital, doctors’ group, or clinic that you have the best candidate to fill the open position … When I first started out, I began building my network of contacts, back in the days when your Rolodex was your database, the telephone was black and had a rotary dial, and faxes printed out on thermo-graphic paper that wouldn’t lay flat.”
Not any longer. Fortus hired Hilarie Lally 18 months ago to develop and oversee a social-media strategy for the company. “As far as our social media is concerned,” says Lally, “[w]e are in the middle of rebranding our website to include our new name, look, and feel … We will follow up with Facebook, LinkedIn, Twitter, as well as Pinterest. Our … strategy is to reach out to nurses via Facebook and Pinterest … We will use LinkedIn, LinkedIn Groups, as well as Twitter to reach our clients; we will also use LinkedIn Groups to grow our network of candidates.
“The goal is to have everything work in harmony … [We want] … the ability to drive more clients and candidates … to our website.” Lally also points out that Fortus blogs weekly and is planning to increase the frequency. The purpose is to increase the search-engine optimization to the website by leveraging social media as the vehicle for recognition.
While Fortus started out in 1993 as the dialysis-placement specialist, its success eventually attracted competitors. “What do they say? Imitation is the highest form of flattery,” quips Maurizio. “There are now a half-dozen firms claiming to be dialysis-placement specialists. One is Foundation Medical Staffing [of Edmond, Okla.]. (Foundation claims on its website to be “… your personal agent for your Dialysis career.”) We also compete against websites like Monster and fly-by-nights who are eager to discount their services.” As a born salesman, Maurizio seems to relish the competition.
More space needed
With the accelerated growth of the last three years, Fortus is bursting at the seams. “We have 5,000 square feet of space here at headquarters [181 Genesee St., Suite #600, Utica — the old Harza building],” says Maurizio. “I’m looking for more space, because I expect Fortus to keep growing [rapidly]. Two thousand and thirteen is a blowout year for our sales. The travel business is exploding. I project that by 2015 the company will hit $15 million in sales and employ 50 people. Our growth [to date] has been all organic, but I wouldn’t rule out acquiring another firm to expand our current business or to move into a new specialty … I think Fortus is well positioned even if Obamacare is fully implemented, because cuts to providers should be more than offset by demand in the traveling-nurse industry.”
The company president is also buoyed by his location in the Mohawk Valley. “This is a great place to recruit staff,” says Maurizio. “There are plenty of smart and well-educated people. The area also offers limited opportunities for good-paying jobs. We really don’t need to advertise for new hires; we receive a steady stream of referrals.”
Maurizio attributes his success to an energized workforce and to the other members of his executive team: Jeremy Enck as the vice president of sales and Kathy Paquette as director of operations. He also relies on local professionals to grow the company. “We work with the Bank of Utica and First Niagara Bank for our financial needs,” says Maurizio. “Our legal work is handled by Kowalczyk, Deery & Broadbent [LLP.]. Vin Gilroy [Vincent J. Gilroy, Jr., CPA] oversees our accounting.”
“I’m an optimist,” says Maurizio. “We may be celebrating our 20-year anniversary, but this company is still in its infancy. I have reinvested nearly 100 percent back into the business, and I think we’ve just begun to grow.” Research data confirms Maurizio’s conclusion based on the growing prevalence of diabetes, hypertension, and a growing elderly population, which all lead to an increase in end-stage renal disease.
But growing isn’t everything to the South Utica boy. He is forming a not-for-profit company to provide health-care professionals in underserved areas which can’t afford the Fortus fee. “I have been blessed,” he notes. “It’s time to give back. This has been on my mind for at least three years. I have worked out the model, and now I need to put together a board of directors. The name of the organization is Crossroads Cares.”
As busy as he is, no one doubts that he will find the time to implement his new passion, while he simultaneously grows Fortus. The only question is where Fortus will fall on the Inc. 5000 list for 2014.
Contact Poltenson at npoltenson@cnybj.com
Say Yes to Education adds 11 schools to compact offering free tuition to eligible students
Cornell University and Hamilton College are among the schools Say Yes to Education Inc. on Sept. 18 announced that 11 additional private colleges and universities have joined the organization’s Higher Education Compact, which offers free tuition to eligible students. Say Yes to Education, headquartered in New York City, is a nonprofit organization dedicated
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Cornell University and Hamilton College are among the schools
Say Yes to Education Inc. on Sept. 18 announced that 11 additional private colleges and universities have joined the organization’s Higher Education Compact, which offers free tuition to eligible students.
Say Yes to Education, headquartered in New York City, is a nonprofit organization dedicated to increasing high school and college graduation rates for students in urban school districts, including Syracuse.
The program is available to all public-school students in Syracuse, the office of U.S. Senator Kirsten Gillibrand (D–N.Y.) said in a news release.
The 11 schools bring to 54 the total number involved in the Say Yes Higher Education Compact.
George Weiss, the money manager who founded Say Yes to Education 26 years ago, made the announcement on Capitol Hill. Gillibrand, who supports the program, joined Weiss for the announcement.
The 11 new institutions include Cornell University, Hamilton College, and Paul Smith’s College: The College of the Adirondacks in New York; Dartmouth College in New Hampshire; Princeton University in New Jersey; Rice University in Texas; Pomona College in California; Denison University in Ohio; and Rhodes College, Sewanee: The University of the South, and Vanderbilt University in Tennessee.
Say Yes To Education has always been about “hope,” Weiss said in the news release from Gillibrand’s office.
“By standing with Say Yes, what these private colleges and universities are saying is that our students will have the same opportunities as anyone else in this wonderful country of ours,” Weiss said.
“Partnering with Say Yes enables us to make our generous need-based financial aid policies and strong academic programs visible to students in some of the nation’s lowest-income school districts who might otherwise be unaware of their opportunities to enroll at Cornell or similar schools,” Barbara Knuth, associate provost of Cornell University, said in the news release.
Say Yes to Education, which serves nearly 65,000 children in kindergarten through 12th grade, has been working with the Syracuse City School District since 2008.
The organization expects to expand to additional U.S. cities in the coming years, according to Gillibrand’s office.
Graduates of the Syracuse’s four public high schools are eligible for up to 100 percent of the tuition needed to attend any public, two- or four-year college or university in New York to which they are accepted.
Individuals, families, foundations, and businesses help to fund the scholarships for Syracuse school students, Gillibrand’s office said.
Students in the Buffalo school district are also eligible for the program.
Additionally, the private colleges and universities in the Say Yes Higher Education Compact — including Syracuse University, the University of Pennsylvania, Harvard University, and the University of Notre Dame — typically promise full tuition to accepted Say Yes scholars whose annual family income is at or below $75,000, according to Gillibrand’s office.
Contact Reinhardt at ereinhardt@cnybj.com
NY manufacturing index dips in September, still indicates growth
The Empire State Manufacturing Survey’s general business-conditions index edged down two points to 6.3 in September, but remained at a level indicative of “modest expansion.” Because the index remained in positive territory for a fourth straight month, the results indicated that conditions for New York manufacturers continued to “improve modestly,” according to the Federal
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The Empire State Manufacturing Survey’s general business-conditions index edged down two points to 6.3 in September, but remained at a level indicative of “modest expansion.”
Because the index remained in positive territory for a fourth straight month, the results indicated that conditions for New York manufacturers continued to “improve modestly,” according to the Federal Reserve Bank of New York, which released the survey on Sept. 16.
Slightly more than 25 percent of respondents reported that conditions had improved over the month, while 20 percent said conditions had worsened, the survey found.
The new-orders index inched up two points to 2.4, while the shipments index jumped nearly 15 points to 16.4, indicating that shipments picked up even as orders remained flat.
The 16.4 reading on the shipments index is its highest level in “considerably more than a year,” according to the survey.
The unfilled-orders index was little changed at -6.5. The delivery-time index slipped to -4.3, but the inventories index rose nearly six points to 2.2, its first positive reading in more than a year.
The prices-paid index was little changed at 21.5, while the prices-received index climbed another five points to 8.6.
The survey found labor-market conditions were “mostly steady,” according to the New York Fed.
The index for number of employees fell three points to 7.5 and the average-workweek index edged down to a “neutral” reading of 1.1, the New York Fed said.
Price indexes were steady or slightly higher, the survey found.
The prices-paid index was little changed at 21.5, while the prices-received index rose five points to 8.6, suggesting a “small acceleration” in selling prices, according to the New York Fed.
Indexes for the six-month outlook revealed “increasingly widespread optimism” about future business activity.
The future general-business conditions index rose for the third straight month, climbing three points to 40.6, its highest level since the spring of 2012, according to the New York Fed.
The indexes for both expected new orders and expected shipments rose eight points to about 38, each of which were up about 20 points since June.
The future prices-paid index was little changed at 39.8, while the index for future prices received rose more than five points to 24.7.
The index for expected number of employees slipped four points to 4.3, while the future average-workweek index rose “modestly” but remained negative at -2.2.
The capital-expenditures index slipped nine points to 15.1, after reaching its highest level in more than a year in August.
The technology spending index jumped seven points to 11.8, the New York Fed reported.
In response to a series of supplementary questions, New York manufacturers said that their selling prices rose less than one percent, on average, over the past year. They also predicted an increase of 1.5 percent, on average, over the next 12 months.
These increases roughly matched those reported in last September’s parallel survey, according to the New York Fed.
When asked a separate question about the probability of specified price changes over the next 12 months, the average respondent cited a 44 percent chance that selling prices would remain within 2 percent of current levels. The respondents also indicated a 43 percent chance that prices would rise by 2 percent or more, but just a 3 percent chance that they would rise by at least 8 percent, according to the New York Fed.
The New York Fed distributes the Empire State Manufacturing Survey on the first day of each month to the same pool of about 200 manufacturing executives in New York. On average, about 100 executives return responses.
Contact Reinhardt at ereinhardt@cnybj.com
RealtyUSA.com acquires a Corning–Elmira real-estate firm
RealtyUSA.com announced that it has recently acquired the assets of Prudential Ambrose & Shoemaker Real Estate, which includes more than 30 real-estate professionals and operates
New York in Need of New Tax Policies that Move State Forward
A discussion about tax reform has started in Albany which I am glad to see take shape. Members of the State Senate Finance Committee have been holding hearings and asking the question: how do we improve our state’s tax policy? They have begun to gather testimony from business groups and other experts in tax policy
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A discussion about tax reform has started in Albany which I am glad to see take shape. Members of the State Senate Finance Committee have been holding hearings and asking the question: how do we improve our state’s tax policy? They have begun to gather testimony from business groups and other experts in tax policy in reaction to rankings that consistently rank New York’s tax burden as one of the highest in the country.
The fact that New York state has high taxes is hardly a surprise to anyone living in the state. According the Tax Foundation, a Washington think tank, there are several tax categories in which New York ranks either the highest or close to the top. Perhaps what illustrates this best is that New York’s Tax Freedom Day is May 1 — the second latest in the country. Tax Freedom Day illustrates how long citizens of a state must work into the year before they have earned enough money to pay all federal, state, and local taxes for the year. If this increases by two more months, it will take New Yorkers, on average, half the year to earn enough to pay their taxes.
Unfortunately, it does not end there. New York ranks number three in the nation as far as our state and local tax burden per capita. Our state and local sales tax rates rank seventh highest in the nation. We also have the highest gasoline tax rate and the third-highest state and local cell-phone tax rate. Perhaps if New York limited itself to just collecting revenue from a few sources like income tax and sales tax, these high rates wouldn’t be too bad. But on top of these high rates, New York also has, among others, a highway-use tax, motor-vehicle fees, cigarette and tobacco taxes, alcoholic-beverage tax, corporate-franchise tax, bank tax, insurance tax, utility tax, and the estate and gift tax.
From a political perspective, it is unlikely that one can wave a magic wand and make these taxes simply go away. However, if New York ever wants to again be the economic capital of the country, we must begin chipping away at our tremendous tax burden. As a member of the Assembly Ways and Means committee, I sponsor several pieces of legislation that will do just that. Individually, these bills won’t cause a severe shock to our state’s habit of taxing and spending (and therefore may be the most feasible to get passed), but on the aggregate they will go a long way in relieving the tax burden on taxpayers and improving New York’s business climate. The following are a few of the bills that I am sponsoring:
§ Let’s remove 18-A. This is an energy tax on utilities that is ultimately passed down to families and businesses. This is bad state policy and should have expired long before now, as it keeps us uncompetitive with other states for new businesses. (A.382)
§ Eliminate the Wage Theft Prevention Act. This is a costly and unnecessary mandate that cuts into businesses’ production and their bottom line. The name, Wage Theft Protection, sounds well-meaning but the law is duplicative and only serves to create a burden on employers who were already following the law. (A7756)
§ Encourage new business startups with the “BizBoom Program Act.” (A.4567) This would cut application fees for new businesses by 50 percent for the first year, and eliminate business income taxes for the first year, as well as reduce income tax rates for the second and third year.
§ Eliminate burdensome regulations by creating the “Division of Regulatory Review & Economic Growth” (or D-RREG). This would be led by a commissioner who has a fixed term, to review and make binding recommendations for the elimination of burdensome regulations and permit requirements. In talking with constituents and business owners, they often mention “red tape,” which can limit growth. (A.5044)
§ Work-NY, (A.4565), would reduce the state tax rate for all manufacturers by 50 percent. This legislation also would provide a personal income tax credit for small businesses with incomes below $250,000. Work-NY also would create a tax credit for new jobs. Each business that hires an unemployed person or a veteran also would receive an additional tax credit.
These pieces of legislation are just a start. My job is to convince my colleagues that we cannot continue with the status quo. We need to reverse New York’s high tax ways if we ever want to improve our economy.
William (Will) A. Barclay is the Republican representative of the 120th New York Assembly District, which encompasses most of Oswego County, including the cities of Oswego and Fulton, as well as the town of Lysander in Onondaga County and town of Ellisburg in Jefferson County. Contact him at barclaw@assembly.state.ny.us, or (315) 598-5185.
Minimize the risk of international trade by leveraging banking services
For more than a decade, businesses across the world have been benefitting from “hyper-globalization” — the convergence of trade and culture across many nations — to deliver improved and more affordable products to their customer base and grow their market. This technologically driven shrinking of the globe has been a tremendous boon to the
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For more than a decade, businesses across the world have been benefitting from “hyper-globalization” — the convergence of trade and culture across many nations — to deliver improved and more affordable products to their customer base and grow their market.
This technologically driven shrinking of the globe has been a tremendous boon to the economy throughout the recession, and it’s a trend that is not likely to reverse any time soon. It has also been a great equalizer. Today, businesses of any size in any location can be international players. For local businesses, this is great news. International trade can help bolster your firm’s financial health by extending your reach and increasing profitability — provided that you can successfully navigate the complexities of trade agreements, foreign exchange, and compliance.
The good news is this. When it comes to becoming an international player, you don’t have to go about it alone. Government agencies — from the U.S. Small Business Administration to the U.S. Trade Information Center — can work with you to find trade partners, share marketing expertise, offer technical assistance, and provide counseling. Banks can assist you with working capital, loan guarantees, collection, and currency management. The goal is to open the door to all the opportunities offered by international trade, while keeping the risk as low as possible.
More specifically, banks figure prominently in international trade because competing in the global market requires international expertise. Exchange rates between currencies shift continually, but that need not threaten your overseas sales. Using forward contracts, a bank can lock in an agreed-upon rate for future delivery of your products, reducing your risk from currency fluctuation. For example, if you’re selling in Mexico and the peso rises in value against the dollar, or you’re selling in Canada and its dollar (often called the loonie) rises against our dollar, you’ll still receive the payment you expected for your product.
A letter of credit specifies all documents required for the transaction and outlines the responsibilities of both the buyer and the seller. It’s a great way to protect your business by structuring transactions. For instance, if you need to import a part from Germany to manufacture your product, your bank could issue a letter of credit to the exporter in Germany, guaranteeing to pay the exporter through its German bank if the exporter fulfills the terms and conditions of the letter of credit. This protects the exporter by ensuring your payment. But if the exporter fails to deliver on time, then the exporter forfeits the guarantee of payment, which protects you, the importer, while still giving you the opportunity to accept late delivery and renegotiate more favorable terms for future deals.
Documentary collection transactions are between the buyer’s and seller’s banks. The seller sends the transaction documents to its own bank, and the seller’s bank sends the documents to the buyer’s bank. The buyer’s bank forwards the payment to the seller’s bank and delivers the transaction documents to the buyer.
However, if the buyer does not pay, the buyer’s bank sends the documents back to the seller’s bank, and the seller can go to the port in the buyer’s country and reclaim the goods. This protects your interest in the product. If the buyer cannot make payment, you retain rights to your product, because the buyer cannot claim the shipment of your product without the necessary documents.
Cash advance is another settlement method sometimes used in international trade. You generally want to avoid it when importing parts or products, in order to preserve working capital, but leverage it when exporting and working with a buyer with which you have never dealt. Your bank can also direct you to insurance brokers who can provide credit insurance to you, to cover the risk of nonpayment by your overseas buyer.
For advice and support services to help you sell your products abroad, consult a banker who deals regularly with foreign exchange and import-export financing. These experts collect valuable data for penetrating foreign markets or for shopping in them. They can advise you on country risk and buyer risk, providing trends on how long buyers in a particular country or industry might take to pay, or assessing the risk that a particular trading partner might not pay at all because of the local currency restrictions.
For importers, they can profile the risks of dealing with potential sellers overseas and provide expert assessments of foreign trade risks, which can help you price your products realistically — country by country and buyer to buyer. They can also guide you to the most appropriate risk-mitigation tools for your needs.
Some international banking services are relatively simple, such as establishing an account with your bank in the local currency of your trading partner. Other services are not so simple but can be a great aid. The SWIFT system, for example, speeds transactions electronically among banks that are part of global networks. This network allows banks like KeyBank to work with more than 700 trusted counterparty banks around the world. That’s why it’s so important to consult with the right team of advisers and to lean on the right resources when pursuing international trade opportunities. Through collaboration and trust, you can turn the complex world of global trade into a manageable and meaningful business opportunity.
Stephen D. (Steve) Fournier is president of KeyBank’s Central New York market. Contact him at (315) 470-5096 or email: Stephen_Fournier@keybank.com.
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