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Brothers band together to start music store in Syracuse
SYRACUSE — Two brothers are trying to amp up retail outlets for musicians in Central New York with a new store located off Erie Boulevard East in Syracuse. The brothers, Ryan Gorham and Brad Gorham, opened Gorham Brothers Music at 118 Seeley Road in December. The Gorhams, members of the rock band Engineer — Ryan […]
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SYRACUSE — Two brothers are trying to amp up retail outlets for musicians in Central New York with a new store located off Erie Boulevard East in Syracuse.
The brothers, Ryan Gorham and Brad Gorham, opened Gorham Brothers Music at 118 Seeley Road in December. The Gorhams, members of the rock band Engineer — Ryan Gorham plays guitar and Brad Gorham plays bass — decided to start their store after one of their favorite music outlets in the area closed.
“Growing up, we would travel around looking for deals on used equipment,” says Ryan Gorham. “One of the biggest reasons we opened at the time we did and why we felt like we would be successful is the chain Daddy’s Junky Music closed about three months before we opened our doors.”
Daddy’s Junky Music had a location in Salina, and it was one of the Gorhams’ favorite chains, Ryan Gorham says. So he and his brother decided to try to tune their new store to fill the void left by the shuttered store.
Gorham Brothers Music focuses on used, vintage, and boutique equipment, including guitars, amplifiers, and guitar pedals. It also stocks some new equipment and will perform maintenance work and tuning, Ryan Gorham says.
“We like to have as much as possible so people can spend the time to dig through our equipment and sit down and play what they’d like,” he says. “We want anyone to be able to come in here and for us to be able to help them. It’s a musicians’ type of store and a player’s store.”
When starting the store, the Gorham brothers purchased a variety of instruments on the Internet marketplace eBay to set the tone for the type of used equipment they want to stock, Ryan Gorham says. They now buy used equipment from customers.
“We buy equipment from people walking in just about every day,” Ryan Gorham says. “You never know what someone’s going to bring through the door.”
Starting the store required an initial investment of about $30,000, according to the Gorhams. The brothers used their own savings and a loan from Solvay Bank to finance the cost.
Ryan Gorham projects the store will generate $200,000 in revenue in its first year of operation. After that, he wants to increase revenue by 10 percent every year.
The brothers knew what to expect when starting their store, Ryan Gorham says. They asked music-store owners in other areas how their stores performed.
“We talked to other stores of similar sizes in different cities,” Ryan Gorham says. “We were able to formulate some numbers based on their experience.”
Ryan Gorham also has experience working in retail. He was previously a manager at the Syracuse Real Food Co-op for six years, he says. Brad Gorham worked as a sound engineer at local venues, and this is the brothers’ first time owning a business, Ryan Gorham says.
Gorham Brothers Music takes up 1,200 square feet of leased space at 118 Seeley Road. The brothers liked the location just off Erie Boulevard, as well as its available parking, according to Ryan Gorham.
The space was renovated with new flooring, a new heater, and a new wall that was carved out of a larger storefront, Ryan Gorham says. The building’s owner, Advance Cyclery, coordinated the work and built costs into Gorham Brothers’ lease, he says.
Brad and Ryan Gorham are the music store’s only workers and have no immediate plans to hire additional employees. They eventually want to bring a third brother, Bobby Gorham, into the business as a third partner and may add one other employee in the future, Ryan Gorham says. But those expansions aren’t on the table in the near future.
“Every day is still a struggle to make it,” Ryan Gorham says. “We’re just trying to come up with new ideas to market ourselves and get the word out.”
So far, the shop has had luck attracting families buying children’s first guitars, according to Ryan Gorham. It is also orchestrating searches for musicians who are looking for hard-to-find equipment, he says.
In the future, the brothers want to reach out to Syracuse’s college communities such as Syracuse University to try to drum up business from students. And they want to host local bands in the store, says Brad Gorham.
“I want it to be a place for local musicians to come and try out stuff,” he says. “That will definitely establish us as more of a hangout.”
Couple brings mobile drug-testing franchise to CNY
SKANEATELES — A franchise in Central New York will hit the road to make drug testing quick and easy. “We keep the equipment in our cars,” says Jackie Parker, president and co-owner of USA Mobile Drug Testing of Upstate New York. “It’s all there, ready to go.” Parker launched the upstate USA Mobile Drug Testing
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SKANEATELES — A franchise in Central New York will hit the road to make drug testing quick and easy.
“We keep the equipment in our cars,” says Jackie Parker, president and co-owner of USA Mobile Drug Testing of Upstate New York. “It’s all there, ready to go.”
Parker launched the upstate USA Mobile Drug Testing franchise along with her husband, Brian Parker, in September 2011 in Skaneateles. Their company performs a range of drug and alcohol tests for businesses, including pre-employment testing, random testing, and testing after accidents.
The upstate franchise typically visits its clients and performs tests at their facilities. That can save clients time and money, according to Brian Parker, who is the company’s vice president.
“We just tested for a construction company,” he says. “In the past, they would send employees to a walk-in center, and they would be there for three to four hours by the time they were done. They pay these guys $25 to $45 an hour. We went in, and in about a half hour did all 24 guys. So there was significant savings.”
Testing onsite also eliminates some of the problems inherent to offsite testing, Brian Parker says. Employees don’t have the chance to pick up masking agents or cleansing agents on the way to the test site or “disappear” on their way to the test, he says.
USA Mobile Drug Testing of Upstate New York handles tests for a variety of drugs, depending on the company for which it is working. Employees typically collect samples to be sent to a laboratory certified by the Substance Abuse and Mental Health Services Administration (SAMHSA) for analysis.
The drug-testing company also does some onsite testing, but only uses onsite tests to declare an employee free of drugs, Jackie Parker says. Any time an employee tests positive in an onsite test, the company takes a sample and forwards it to a SAMHSA lab, she says. That’s to avoid an employee questioning a positive result that wasn’t certified by a laboratory, she says.
In addition to drug testing, USA Mobile Drug Testing of Upstate New York offers consulting services to help companies develop drug and alcohol policies. And it provides supervisor training, employee education, and support services to help companies implement their policies.
“We probably spend as much time or more time working on policy, collaboration, and consulting than the actual collections,” Brian Parker says.
“It’s important to the companies because of liability,” he says. “If an employee creates an accident and they’re under the influence, some of the liability for that accident now shifts solely from the company onto the employee. That’s significant, especially for a small or medium-sized company.”
USA Mobile Drug Testing of Upstate New York also performs pre-employment background checks and DNA testing for family relations.
“It’s not necessarily, ‘Am I a father?’ ” Brian Parker says. “We get a lot of calls from older people asking, ‘Is this really my brother or sister?’ ”
The Parkers footed startup costs of about $100,000 to begin their USA Mobile Drug Testing franchise. They used their own savings to finance the costs, which included certifications, training, testing equipment, and marketing, Jackie Parker says.
Those costs are typical for a USA Mobile Drug Testing franchise, according to data from Entrepreneur.com. Tampa, Fla.–based USA Mobile Drug Testing charges a franchise fee between $49,900 and $99,900 and an ongoing royalty fee of 9 percent for a 20-year franchise agreement, according to the website.
The Parkers’ franchise has a mailing address of Suite 125 at 27 Fennell St. in Skaneateles. That’s a postage box at a UPS Store, according to Brian Parker, who says the Parkers perform their work on the road and also have about 200 square feet of their home in Marcellus set aside as office space.
The franchise covers a geographic area ranging from Watertown to Ithaca and from Albany to Rochester, although it will sometimes travel farther within New York State.
Three contract employees work for the company, in addition to Jackie Parker and Brian Parker. The Parkers would like to hire three full-time sales managers within three years — one in the Albany area, one in the Utica area, and one in the Ithaca area. The rate of hiring will be determined by the growth of the business, Jackie Parker says.
The Parkers declined to share revenue totals for the franchise. But Jackie Parker says they want to double revenue every year for three years.
She hopes to achieve that growth by networking with company leaders. And, she wants to establish testing areas in doctors’ offices across the state to satisfy demand from some businesses who want to send their employees for physicals and drug testing in one trip. USA Mobile Drug Testing of Upstate New York has already set up one such outpost with Dr. David Dinello at 119 North St. in Auburn.
Excellus pays $995,000 state fine
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Inficon profit up 3 percent in first quarter
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Key Q1 net income moves higher
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Net income slides in Q1 at Alliance Financial
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