NYBDC, affiliates rebrand as Pursuit

ALBANY, N.Y. — New York Business Development Corporation (NYBDC), along with affiliates Excelsior Growth Fund and the 504 Company, say they’ve rebranded as Pursuit.

As part of the rebrand, Pursuit says it has created tools that make it easier to identify the right loan product for a business’s situation. Its new website will streamline the application process for loans across all three organizations, including U.S. Small Business Administration loans, fast online loans, and other product offerings.

“Our organizations have always worked together to provide the best lending solutions for our borrowers and will continue to do so. This rebrand allows us to go to market together, enhancing our ability to provide the most advantageous loan option to our clients, while simplifying our process,” Pat MacKrell, president and CEO, said in reflecting on the change to Pursuit. “We have provided business owners with the loans and resources needed to successfully pursue their goals for 65 years. Our new brand highlights that commitment, brings all our offerings under a single roof and appeals to the community we aim to serve.”

Together, NYBDC, the 504 Company, and Excelsior Growth Fund directly offer more than 15 loan products, “making it possible for businesses to qualify for affordable loans” from $10,000 to $5 million and beyond and access additional financing as their needs change.

Albany–based Pursuit in 2019 provided more than $234 million in funding through 488 business loans, creating more than 2,900 jobs, the organization said.

The organizations work with businesses at a variety of stages and specialize in funding businesses that need terms, requirements, or products “not available at traditional lenders.” Loans are available to businesses located in New York, New Jersey, and Pennsylvania.

 “There’s no better time to embrace a brand that reflects the lender that we are today than in the year of our 65th anniversary,” MacKrell noted.

Contact Reinhardt at ereinhardt@cnybj.com