NYCUA selects preferred digital provider

The New York Credit Union Association (NYCUA) has selected Eltropy — a digital conversations platform for community financial institutions — as its preferred provider and sponsor.

Milpitas, California–based Eltropy will be presenting at the NYCUA convention in June., the company said.

 “The ability to engage with members digitally as well as in-branch becomes increasingly important with each passing year. As we’ve worked with Eltropy over time, we’ve watched the valuable service they’ve provided our members, and we couldn’t be more excited for them to officially become our preferred provider,” Bill Bywater, COO of NYCUA, said in an Eltropy news release. No financial terms of the arrangement were disclosed in the release.

Eltropy says its platform allows credit unions to create “personalized member experiences for every interaction,” whether in-branch or digital through any communication channel. It utilizes automation to respond to simple interactions 24/7, allowing credit-union staff members to focus on “higher-value interactions” during business hours, per the release. Eltropy says more than 500 credit unions have used its service to “enhance their member engagement.”

The NYCUA’s annual meeting and convention is set for June 15-18 at Sagamore Resort on Lake George.