UTICA, N.Y. — Oneida County hotels posted a nearly 2 percent drop in guests in June, whereas two other important indicators of business performance improved.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) declined 1.6 percent to an even 68 percent in June from the year-ago month, according to a report from STR, a Tennessee–based hotel-market data and analytics company. Year to date, occupancy was off 1.1 percent to 56.1 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, rose 4.3 percent to $98.30 this June in the Mohawk Valley’s largest county versus June 2023. Through the first six months of this year, RevPar has increased 5.5 percent to $75.64.
Average daily rate (ADR), which represents the average rental rate for a sold room, jumped 6 percent to $144.50 in Oneida County in the sixth month of 2024, compared to the same month a year prior. Through the first half of the year, ADR has gained 6.6 percent to $134.86.