UTICA — Oneida County hotels registered a more than 1 percent increase in guests in July, as two other important indicators of business performance posted larger gains.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) rose 1.3 percent to 72.4 percent in July compared to the year-prior month, according to a report from STR, a Tennessee–based hotel-market data and analytics company. Year to date, occupancy was down 0.7 percent to 58.4 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, jumped 6.6 percent to $111.75 this July in the Mohawk Valley’s biggest county versus July 2023. Through the first seven months of this year, RevPar has increased 5.6 percent to $80.86.
Average daily rate (ADR), which represents the average rental rate for a sold room, gained 5.3 percent to $154.43 in Oneida County in the seventh month of 2024, compared to the same month a year earlier. Through July 31 of this year, ADR has increased 6.4 percent to $138.35.