Oneida County hotel occupancy rate rises in September

UTICA — Hotels in Oneida County had more guests staying in their rooms in September than in the year-ago month, according to a recent report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 1.9 percent to 67.7 percent in September from 66.5 percent a year prior, according to STR, a Tennessee–based hotel market data and analytics company. Year to date, the county’s occupancy was up 1.7 percent to 59.8 percent.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, went up 3.4 percent to $81.29 in September from $78.74 in September 2018. In the first nine months of 2019, Oneida County’s RevPar rose 2.7 percent to $69.89.

Average daily rate (or ADR), which represents the average rental rate for a sold room, increased 1.5 percent to $120.05 in September from $118.32 a year before. Year to date, ADR was up 0.4 percent to $112.20.