UTICA, N.Y. — Oneida County’s hotel occupancy rate (rooms sold as a percentage of rooms available) in the county fell 13.8 percent to 42.3 percent in February, compared to a year ago, according to STR, a Tennessee–based hotel market data and analytics company. For the second straight month, the decline was the smallest since the […]
UTICA, N.Y. — Oneida County’s hotel occupancy rate (rooms sold as a percentage of rooms available) in the county fell 13.8 percent to 42.3 percent in February, compared to a year ago, according to STR, a Tennessee–based hotel market data and analytics company.
For the second straight month, the decline was the smallest since the COVID-19 pandemic started last March. In January, the county’s occupancy was down 14 percent from year-prior levels.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, fell 18.6 percent to $42.23 in this year’s second month, compared to February 2020.
Average daily rate (or ADR), which represents the average rental rate for a sold room, dropped 5.6 percent to $99.73 this February.
This report is the last month in which the year-over-year comparison will be to a month before the pandemic hit. Starting with the March STR hotel reports, the comparisons will be to months also affected significantly by the COVID crisis.