Oneida County hotels see 8 percent rise in occupancy in March

UTICA, N.Y. — Oneida County’s hotel-occupancy rate (rooms sold as a percentage of rooms available) increased 8.1 percent to 52.9 percent in March from the year-ago month. 

That’s according to a recent report from STR, a Tennessee–based hotel market data and analytics company. Through the first three months of the year, occupancy in the county is up 13.6 percent to 48.3 percent.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, jumped 27.9 percent to $58.96 in the third month of the year, compared to March 2021. Year to date, RevPar has increased 33.6 percent to $54.47.

Average daily rate (or ADR), which represents the average rental rate for a sold room, went up 18.2 percent to $111.38 in Oneida County in March.