Oneida County hotels see fewer than four in 10 rooms occupied in November, a 30 percent drop in occupancy

UTICA, N.Y. — Oneida County hotels posted an occupancy rate (rooms sold as a percentage of rooms available) of 37 percent in November, down 29.7 percent from a year prior, according to STR, a Tennessee–based hotel market data and analytics company. 

It was the biggest year-over-year decline in occupancy in the county since July as the coronavirus pandemic continues to keep a lid on travel and hospitality. In the first 11 months of the year, hotel occupancy in the county was down 29.4 percent to 42.1 percent. 

Oneida County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, fell 37.8 percent to $33.35 in November compared to a year before. In the first 11 months of 2020, RevPar was down nearly 37 percent to $43.51.

Average daily rate (or ADR), which represents the average rental rate for a sold room, was $90.04 in November, off 11.5 percent from November 2019. Year to date through November, ADR had declined 10.6 percent to $103.28.