Oneida County Tourism board announces two new members

UTICA, N.Y. — Michael Lehr, VP of marketing and content for the Utica Comets, and Danny Frieden, co-owner of Copper City Brewing Co. in Rome, have recently joined the board of directors of Oneida County Tourism (OCT). Their combined expertise will strengthen OCT’s strategy and expand its insight into sports tourism and agritourism, the organization contends. “I’m honored to welcome these two talented individuals,” OCT Board President Chris Destito said in a news release. “Their tourism industry knowledge will provide us with fresh perspectives to strengthen our initiatives.” Lehr brings years of experience in brand management and strategic marketing under the Mohawk Valley Gardens umbrella, which includes the Utica Comets, Utica City Football Club, several local restaurants, and an ice-cream business. His background includes video production, graphics, and advertising.

Frieden, a 23-year U.S. Army veteran, brings dedication to the community and expertise in agritourism to the board. He recently received the 2024 Christopher P. Destito Tourism Leadership Award, which recognizes his commitment to making Oneida County a premier tourist destination. “Michael’s insight into sports tourism will support our growth in that area, while Danny’s expertise in agritourism will broaden our reach,” OCT Interim President Pietra Yozzo said. “These new perspectives are integral to our evolving strategy.” OCT President Sarah Foster Calero, currently on maternity leave, added, “Michael and Danny both bring unique skill sets and dedication to tourism, making them phenomenal additions to our board. I’m thrilled to welcome them to the team.” Oneida County Tourism is governed by a volunteer board of directors.