NEW HARTFORD, N.Y. — PAR Technology Corp. (NYSE: PAR) on Friday announced it has acquired San Diego, Calif.–based Brink Software, Inc.
PAR Technology, in a news release, describes Brink Software as “a fast emerging provider” of cloud-based, point-of-sale (POS) software for restaurants.
PAR didn’t release any terms of the acquisition in its news release.
The purchase will provide PAR the ability to develop, deploy, and service cloud-technology products for quick-serve, fast casual, and casual-dining restaurants, the company contends.
Based in New Hartford, PAR provides hardware and software to the hospitality industry. PAR’s government business offers computer-based system design, engineering, and technical services to the U.S. Department of Defense and various federal agencies.
PAR believes the addition of Brink to its software portfolio complements its PixelPoint software and enables it to “expand” its market reach as it focuses on and invests in products for the restaurant market, the company said.
Brink offers cloud-based POS software with features that include mobile-online ordering, a kitchen-video system, guest surveys, enterprise reporting, and a mobile dashboard, according to PAR.
PAR’s hardware, services, infrastructure, and resources will now support Brink’s offerings, the local firm said.
Brink has worked as strategic partner with PAR since 2011 and the combination of the two companies is a “natural extension of this partnership and their integrated product offerings,” according to PAR.
Ronald Casciano, president and CEO of PAR Technology, calls the acquisition a “great match” in the news release.
The firm has been focused on expanding its reach into new hospitality markets with new product offerings that allow PAR to leverage its existing infrastructure and “enhance” its recurring revenue streams, he added.
“Brink has a great reputation as an innovator and this acquisition will allow PAR to diversify and strengthen our position in the hospitality markets,” said Casciano.
Contact Reinhardt at ereinhardt@cnybj.com