NEW HARTFORD, N.Y. — Church’s Texas Chicken, a fast-food restaurant chain with nearly 800 locations across the U.S., is the latest customer for PAR Technology (NYSE: PAR) with its addition of the PAR Punchh guest engagement and loyalty program, PAR announced. Church’s is known for its hand-battered fried chicken and homestyle sides. PAR Punchh’s platform […]
NEW HARTFORD, N.Y. — Church’s Texas Chicken, a fast-food restaurant chain with nearly 800 locations across the U.S., is the latest customer for PAR Technology (NYSE: PAR) with its addition of the PAR Punchh guest engagement and loyalty program, PAR announced. Church’s is known for its hand-battered fried chicken and homestyle sides. PAR Punchh’s platform will allow Church’s to streamline management of customer offers and implement a full loyalty program to drive customer satisfaction and loyalty. “Church’s Texas Chicken’s decision to team up with Punchh shows their commitment to a unified guest experience,” Savneet Singh, CEO OF New Hartford–based PAR Technology, said in a statement. “Working together with them, we’re not just strengthening their connection with fans, but also setting them apart from the competition. By blending their iconic offerings with our cutting-edge solutions, we’re creating a winning feast!” Church’s Texas Chicken’s new Real Rewards program launched at all U.S. locations and leverages Punchh’s loyalty and campaigns solutions to offer a points-based experience. Founded in 1952 in San Antonio, Texas, Church’s Texas Chicken and its international sister brand, Texas Chicken, operate more than 1,500 locations in 23 countries with sales of more than $1.4 billion. “PAR Punchh has consistently demonstrated the ability to quickly implement comprehensive loyalty solutions that meet the dynamic needs of large-scale operations for our brand,” Jessica Wu-McConnell, Church’s VP of digital loyalty, said in a statement. “Their responsive support and proven scalability were key factors in our decision, ensuring a smooth and efficient launch of our loyalty initiatives.” PAR Technology provides restaurant hardware and software, loyalty, drive-thru, and back-office solutions. With about 1,400 employees, the company also has locations in Houston, Texas; Philadelphia, Pennsylvania; and Toronto, Canada. PAR Technology’s stock price is up about 26 percent year to date, 36 percent higher over the last one-year period, and up 46 percent over the past two years.