SYRACUSE, N.Y. — BeerBoard — a Syracuse–based provider of technology and automated business intelligence to bars, restaurants, breweries, and other on-premise retailers — announced it has appointed Jim Randall VP of strategic development.
Randall, who has almost 15 years of experience, joins BeerBoard from Lagunitas Brewing Company, which is owned by international brewer Heineken. Working at Lagunitas for almost nine years, Randall served in roles with growing responsibility throughout his tenure. Most recently, he was head of national accounts, while previously serving as both VP of on-premise and director of on-premise national accounts.
Prior to Lagunitas, Randall was a sales specialist for both Windy City Distributing and Louis Glunz Beer Inc., both located in Chicago. In his new role at BeerBoard, Randall will strengthen the company’s capabilities in strategy, market intelligence and go-to-market planning and execution. He will also be responsible for creating and managing tactical partnerships among the three industry verticals — retailers, suppliers, and distributors.
“We are thrilled to welcome Jim Randall to the BeerBoard team,” BeerBoard Founder and CEO Mark Young said in a release. “He will bring a strong industry perspective and a relentless focus on driving our strategic relationships and development. His multifaceted background — at the intersection of retailers, brewers and distributors — is the perfect match for our company. Jim will be instrumental in helping us grow our cutting-edge technology across the industry.”