People news: C & D Advertising hires digital-marketing manager

ROME, N.Y. — C & D Advertising announced it has added Cristi Kaido to its team as digital-marketing manager.

Kaido, of Rome, brings a decade of marketing and sales experience to her new role. She began her career with the Boy Scouts of America, developing skills in marketing, fundraising, and event planning. Kaido then worked in Utica University’s alumni department, focusing on fundraising initiatives, before joining Northern Safety and Industrial as a digital-marketing analyst. She then continued her career at MINDSCAPE,where she rose from client-success analyst to paid campaign manager, and eventually project manager at the marketing agency.

Along with her new role at C & D Advertising, Kaido works as a personal trainer at Kabari Wellness Institute and serves as the marketing manager and bartender at Franca’s Wine Room.

C & D Advertising says it is a full-service, integrated marketing agency that provides advertising and marketing services including business-strategy planning, media buying, social media, and video and graphic design. Jenn Brillante is the firm’s president.