Citizens Bank, which has a significant presence in Central and upstate New York, recently announced the appointment of Lamont Young as head of digital. Young will also continue to manage his existing responsibilities for the bank’s multi-channel marketing.
With more than 20 years of digital and marketing experience in the consumer goods and financial services industries, Young will oversee Citizens “strategic investments” in digital, online and mobile banking, digital marketing, user experience, and social media, the bank said. Young was also named to the executive committee for Citizens Consumer Bank.
“Our digital capabilities are increasingly important to our customers and to our businesses,” said Beth Johnson, chief marketing officer and head of consumer strategy at Providence, Rhode Island–based Citizens, said in a news release. “To meet our customers’ evolving needs, we are continuing to optimize our digital strategy and distribution capabilities to enable them to bank when, where and how they want. Lamont’s breadth of experience in digital and marketing will be pivotal to helping us move forward in this space.”
Young was previously Citizens’ senior VP of digital and direct marketing, a position he held since joining the bank in 2012. Young also previously held several leadership positions with Bank of America in digital sales, digital media, and content development. Before joining Bank of America, Young founded a company that provided web and design services to small businesses. Young earned his bachelor’s degree in marketing from Penn State University and his MBA from Winthrop University.
Citizens Financial Group (NYSE: CFG), the parent company of Citizens Bank, says it’s one of the nation’s oldest and largest financial institutions, with $145.2 billion in assets as of June 30, 2016. It operates about 1,200 Citizens Bank branches in 11 states in the New England, Mid-Atlantic (including New York state), and Midwest regions.
Citizens Bank had 22 branches and $775 million in deposits in the 16-county Central New York area, as of June 30, 2015, according to the latest FDIC statistics available.
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