GENEVA, N.Y. — Finger Lakes Wine Alliance, a marketing association for wines from the Finger Lakes region, announced that it has named Tracey Dello Stritto as its new executive director. Dello Stritto will lead the organization’s efforts to increase awareness of Finger Lakes wines across the country and the world.
“We are extremely confident in Tracey’s ability to expand the profile of Finger Lakes wines as our new executive director,” Erica Paolicelli, partner at Three Brothers Wineries and Estates on the eastern shore of Seneca Lake and board chair for the Finger Lakes Wine Alliance, said in a news release. “She has the credentials and experience needed to oversee the expansion of the alliance’s marketing efforts, and we look forward to everything she has in store for us.”
Dello Stritto most recently served as the communications and marketing manager at Hermann J. Wiemer Vineyard on the western shore of Seneca Lake. In that role, she was responsible for coordinating the vineyard’s marketing activities, working with fellow members of the wine trade as well as the media.
As executive director of the Finger Lakes Wine Alliance, Dello Stritto will focus on communicating with a “much wider audience of wine trade representatives and media to provide information on the wines produced by alliance members” and promote the quality and value of wines produced in the Finger Lakes region, the release stated.
Founded in 2004, Finger Lakes Wine Alliance says it is a not-for-profit corporation whose mission is to increase the visibility and reputation of the Finger Lakes region, its wines, and wineries. The alliance has 29 members and 15 affiliated businesses and vendors.
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