BINGHAMTON, N.Y. — Mckensie Stoltzfus has been promoted to digital strategist/media buyer at Riger Marketing Communications in Binghamton.
She is responsible for connecting digital and social-media strategies to other communications in driving client growth opportunities, the firm said. In this capacity, Stoltzfus works closely with agency account service teams, clients and media representatives, analyzing and buying both traditional and digital media.
Stoltzfus was previously media buyer/account coordinator at the firm. She is a graduate of Binghamton University with a bachelor’s degree in English literature and rhetoric. She interned with the agency during her senior year of college and was originally hired as a freelancer for her social-media skills, Riger said.
Riger Marketing says it’s a multi-service advertising agency encompassing marketing, public relations, research, media services, graphics, and other communications-oriented specializations.
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