People news: White joins Loretto as marketing and public-relations manager

SYRACUSE, N.Y. — Kathleen White was recently named the new marketing and public-relations manager at Loretto.

She is responsible for producing and managing strategic marketing and public-relations initiatives across multiple channels to promote the work of Loretto and its 19 programs and services, Loretto announced in a release. White will work closely with Loretto’s chief marketing officer, Julie Sheedy, to strategically implement external marketing and public-relations activities that communicate the mission and vision of Loretto and its strategic goals. Some of her responsibilities include media and third-party partner management, content curation, social-media strategy, and the strategic use of disruptive technologies to promote the Loretto brand.

White has previously served as a SUNY Oswego faculty member, teaching courses in public-relations writing, media management, event planning, and public-relations strategy for the School of Communication, Media, and the Arts. Before that, she was the director of creative content and strategy for CinSyr Creative Group, a marketing agency based in Syracuse. She has also worked in sales for both Reliant Pharmaceuticals and NewsChannel 9.

White earned a bachelor’s degree in English and an MBA from Providence College in Rhode Island.

Loretto says it the fourth largest health-care provider and the sixth-largest employer in the Central New York region, employing 2,500 people at 19 locations. Its services range from adult day programs and short-term rehabilitation to the home-like settings in its assisted-living communities and skilled-nursing facilities.