Planet Fitness franchisee formally opens new $1.9M gym in Cortland

CORTLAND — ECP-PF Holdings Group, a Planet Fitness franchisee, has recently formally opened its new, 16,102-square-foot Planet Fitness gym at 156-160 Clinton Ave. in the Riverside Plaza shopping center in Cortland.

Planet Fitness and ECP-PF Holdings celebrated the grand opening of the new fitness center with a ribbon-cutting ceremony late in the afternoon on Wednesday, Feb. 26.

Its amenities include cardio machines and strength equipment, a 30-minute express circuit, locker rooms and showers, flat-screen TVs, a black card spa, HydroMassage loungers, massage chairs, and tanning beds. 

The facility is open and staffed from 12 a.m. Monday to 9 p.m. Friday, and from 7 a.m. to 7 p.m. on Saturday and Sunday. 

The Cortland opening comes about six weeks after ECP-PF Holdings Group formally opened its new, 20,400-square-foot Planet Fitness gym at 2309 North Triphammer Road in the village of Lansing.

Founded in 1992 in Dover, New Hampshire, Planet Fitness says it is one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. by number of members and locations. As of June 30, Planet Fitness had more than 14 million members and 1,859 locations in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, and Mexico. More than 95 percent of Planet Fitness gyms are owned and operated by franchisees. 

ECP-PF Holdings Group is based in Orange, Connecticut. It is one of the largest Planet Fitness franchise ownership groups, currently operating more than 90 locations across Canada, Arizona, Connecticut, Georgia, New Mexico, New York, and Tennessee. It is owned by Exaltare Capital Partners, a Boston–based private-equity firm.