RACHELLE (SHELLY) GUITIAN has been named chief marketing officer (CMO) at Smart Carrier, a telecommunications-compliance management software provider. She is also co-founder and co-owner of Smart Carrier. The company started as a part-time telecom and VoIP consulting firm 13 years ago and has grown to accommodate more than 200 million calls per month. Guitian brings […]
Get Instant Access to This Article
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
RACHELLE (SHELLY) GUITIAN has been named chief marketing officer (CMO) at Smart Carrier, a telecommunications-compliance management software provider. She is also co-founder and co-owner of Smart Carrier. The company started as a part-time telecom and VoIP consulting firm 13 years ago and has grown to accommodate more than 200 million calls per month. Guitian brings practical experience that delivers insights that have grown revenues and sales, the company says. She has more than 15 years of marketing experience in industries ranging from professional and financial services to telecom technology. Guitan says her main role in the company is to oversee and direct all marketing initiatives while collaborating with the senior leadership team to offer customers the best services.