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Regal remodel plan targets theatres at Destiny USA, other New York venues

Destiny USA on July 22 said Regal plans to remodel the movie theatres in a project that will include new seating, cafés with food and expanded drink offerings, and new screen technology. Knoxville, Tennessee–based Regal plans to spend a total of more than $20 million in three projects at Destiny USA and Pyramid Management Group properties near Buffalo and in Albany. (PHOTO CREDIT: Destiny USA)

SYRACUSE — The company that operates the movie theatres at Destiny USA has announced plans to remodel the venues. Regal on July 22 said the project is part of a $20 million effort at Pyramid’s three properties in New York state. A more specific cost breakdown for the Destiny USA project wasn’t available, Nikita Jankowski, […]

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SYRACUSE — The company that operates the movie theatres at Destiny USA has announced plans to remodel the venues.

Regal on July 22 said the project is part of a $20 million effort at Pyramid’s three properties in New York state.

A more specific cost breakdown for the Destiny USA project wasn’t available, Nikita Jankowski, director of market at Destiny USA, told CNYBJ in an email message.

Besides Destiny USA, Syracuse–based Pyramid Management Group also operates the Walden Galleria near Buffalo and Crossgates in Albany, which are also scheduled for theatre remodels.

The Destiny USA work is part of a “significant, multi-center investment” to renovate multiple theatres across the Pyramid portfolio, Destiny USA said in a news release.

The more than $20 million in projects in the Pyramid theatres are part of Regal’s strategy to commit $1 billion over five years to build new cinemas and renovate existing ones, per the release.

The renovations include new seating, including a VIP section with luxury recliners at select locations; cafés with food and expanded drink offerings; and 4DX and ScreenX technology to “deliver an immersive cinema experience.”

Regal — a subsidiary of the London, England–based Cineworld Group — operates “one of the largest and most geographically diverse” theatre circuits in the U.S., which includes 7,210 screens in 550 theatres in 43 states along with American Samoa, the District of Columbia, Guam, and Saipan as of Feb. 28, per its website.

Eric Reinhardt