Rejuvn8 seeks to fill beauty-treatment void in Mohawk Valley

NEW HARTFORD, N.Y. — When the team at Rejuvn8 Aesthetics, a provider of beauty and wellness services in Clay, saw that many of its clients lived in the Mohawk Valley and were traveling nearly an hour each way, it decided to expand there.

Rejuvn8 formally opened a new 1,750-square-foot location at 4848 Commercial Drive in New Hartford on March 1. The business was welcomed by the New Hartford Chamber of Commerce during a ribbon cutting and grand-opening event. 

According to business owner Ryan McCarthy, the opening process was slowed down by the COVID-19 pandemic, but since opening, Rejuvn8 has seen growth in business. The other Rejuvn8 location, which encompasses 2,000 square feet and is located at 4971 Bear Road in Clay, also bounced back after after reopening last year following the statewide shutdown, per McCarthy. 

Rejuvn8 offers services such as Botox, lip and dermal filler, Kybella treatments for fat under the chin, skincare, and laser treatments. 

McCarthy, who is also director of medical aesthetics at Rejuven8, says his team is made up of two nurse practitioners, two estheticians, and three administrative assistants, who work between both locations.

Rejuvn8 was represented by Grazi Zazzara, president of Syracuse–based Icon Companies, in helping to find the new location in New Hartford. Unique Development Companies of Syracuse assisted with construction/renovation work. 

McCarthy says he self-funded the new location. He declined to disclose annual revenue for his business. 

Rejuvn8 is offering both in-person and virtual services due to the COVID-19 pandemic.

“We’re great at being patient focused,” McCarthy contends. “We listen to our patients and in turn deliver high quality results that not only improve their natural beauty but more importantly their confidence.”