Research & Marketing Strategies, Inc.

MICHAEL FIORE has joined Research & Marketing Strategies, Inc. (RMS), a Baldwinsville–based market-research firm, as its newest research analyst within the research analytics department. Fiore comes to RMS from the Schenectady Jewish Community Center, where he was director of enrichment programming. Before that, Fiore, who has a master’s degree in educational psychology, was a graduate assistant working at the University at Albany, honing his business-communications prowess. It was there that Fiore conducted extensive research for the university, which included both survey creation and implementation, data analysis, as well as creating and presenting reports. At RMS, Fiore will focus on custom client projects, designing surveys, survey programming, interviewing, analyzing data, and summary reporting. He works with the research team to interpret primary and secondary data, helping to identify key findings and trends. Fiore also assists in preparing custom-tailored proposals, facilitating client meetings, and kick-off conferences.

MICHAEL BUTLER has been promoted to supervisor of research analytics at RMS. He first joined the firm as a research analyst within its analytics department and has quickly proven himself to be a “highly regarded research professional and outstanding member of the team.” Butler’s new preliminary focus encompasses designing surveys, programming, interviewing, analyzing data, and developing reports that identify key findings and trends to inform future strategy and growth across a variety of industries.