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RMS promotes Fiorenza to director of research analytics

Patrick Fiorenza

BALDWINSVILLE — Research & Marketing Strategies, Inc. (RMS) announced that it has promoted Patrick Fiorenza to director of research analytics. Since joining RMS in early 2022, Fiorenza has established a comprehensive analytics department to address the company’s market-research analytics needs and developed an extensive team of resources through both internal staff and contracted professionals, the […]

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BALDWINSVILLE — Research & Marketing Strategies, Inc. (RMS) announced that it has promoted Patrick Fiorenza to director of research analytics.

Since joining RMS in early 2022, Fiorenza has established a comprehensive analytics department to address the company’s market-research analytics needs and developed an extensive team of resources through both internal staff and contracted professionals, the Baldwinsville–based business said in a news release.

In his expanded role, Fiorenza will continue to assist in providing input regarding new business-development opportunities for RMS, along with finding additional ways to streamline and maximize the value that is delivered to the firm’s clients.

“Pat has proven himself to be a talented, dedicated, and proactive RMS staff member. I am very proud of him, and all RMS staff, and it is especially rewarding to be able to recognize and promote someone within the organization for superior performance and leadership,” Mark Dengler, president of RMS, said in the release.

Fiorenza has an MPA degree from Syracuse University, and is pursuing his doctorate in curriculum, instruction, and science of learning from the University at Buffalo. He and his family reside in Baldwinsville.

RMS says it is a full-service market-research firm that provides an array of research methodologies that result in actionable analytics and recommendations for the client to enhance decision making. The firm is also home to QualiSight, a focus group and interview research facility, and RMS ViewPoint, a consumer-research panel.

Eric Reinhardt