The Syracuse Convention & Visitors Bureau (SCVB) is leading a group that is visiting the Mall of America in Bloomington, Minn. to learn its “best practices” in promoting the facility.
The Mall of America, which has been open since 1992, is the nation’s second-largest shopping mall, according to the SCVB.
The delegation, which also includes representatives from Destiny USA, arrived in Minnesota on Sunday and will conclude its visit on Tuesday.
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In its visit with the Bloomington Convention & Visitors Bureau, the group hopes to bring back “invaluable knowledge” that the local SCVB can implement to expand Central New York’s tourism footprint, the organization said.
As home to the Mall of America, the greater Bloomington area thrives on group tours and international tourists visiting the area each year for shopping, entertainment, and dining at the facility, the SCVB said in a news release.
Mall of America is the most visited shopping destination in the country, and Destiny USA is projected to be the second most visited at the end of its first full year of operation, according to the SCVB.
Delegates from Syracuse are spending time with Bloomington’s Convention & Visitors Bureau, tourism experts at Mall of America, and local-government representatives from Bloomington during their visit.
Contact Reinhardt at ereinhardt@cnybj.com
