BINGHAMTON, N.Y. — Soft Landing New York, a partnership between Binghamton University and Cornell University, recently kicked off its spring 2023 cohort with 13 startup companies representing 11 countries and four continents.
The program helps foreign companies evaluate and navigate their way into the U.S. market through programming, mentorship, and student assistance. The program is based at the Koffman Southern Tier Incubator and funded by the U.S. Economic Development Administration.
Participants were introduced to the program’s support team and key strategic partners, which include the Koffman incubator, the Center for International Business Advancement at Binghamton University, and the Cornell SC Johnson College of Businesses.
This spring’s cohort includes companies from a variety of sectors including clean energy, food and agriculture, health care, export logistics, fashion, and education.
The program includes workshops about the U.S. business environment and bootcamps on topics including customer discovery for U.S. market, market entry, and go-to market strategy. Participants are paired with mentors from the Koffman Southern Tier Incubator, as well as student research teams from Cornell.
The Soft Landing program culminates in a three-day, in-person market exploration bootcamp in New York City from April 19-21, which coincides with the annual Center for International Business Advancement Global Forum on April 20.