St. Joseph’s rebrands ambulatory practices as ‘St. Joseph’s Physicians’

SYRACUSE — St. Joseph’s Hospital Health Center has announced plans to rebrand its ambulatory practices under a new, “unified” name — St. Joseph’s Physicians.

The ambulatory practices include St. Joseph’s Physicians Health and St. Joseph’s Medical, P.C., the hospital said in a news release.

The former North Medical practices are the first group to adopt the new name, the hospital said.

They include North Medical Family Physicians, North Medical Urgent Care, and Women’s Health, according to St. Joseph’s.

The practice’s office locations in the North (Clay) and Northeast (Fayetteville) Medical Centers have already adopted the rebranding and name change, the hospital said.

“Aligning the ambulatory practices under the new ‘St. Joseph’s Physicians’ name umbrella leverages the strength of the St. Joseph’s Hospital Health Center brand and supports a consistent identity and unified message to patients,” Kathryn Ruscitto, St. Joseph’s president and CEO, said in the news release.

Current plans call for the ambulatory practices affiliated with St. Joseph’s Physicians Health — including Baldwinsville Family Medical Care, Heritage Family Medicine, and Syracuse Internist Associates — to adopt the St. Joseph’s Physicians name in the first quarter of 2014, Ruscitto said.

St. Joseph’s initially acquired St. Joseph’s Medical P.C. in 2011, which at the time was known as North Medical P.C., the hospital said.

Contact Reinhardt at ereinhardt@cnybj.com