Syracuse business owner Shapiro to handle retail expansion at Turning Stone Resort Casino

VERONA, N.Y. — Turning Stone Resort Casino on Thursday announced a retail expansion in partnership with Syracuse fashion retailer Joel Shapiro.

Four new independent boutiques will be coming to Turning Stone this fall, the organization said in a news release. They include a jewelry and accessory store; a men and women’s active-wear shop; and two stores featuring women’s fashion.

The new stores will be located in the resort’s Winter Garden, near the entrance to The Tower hotel, in an area that Turning Stone considers a “prime location.”

The new boutiques will replace two existing retail stores, in addition to occupying new space that crews will build for the expansion.

The new stores will carry both national brands and original lines.

“These new stores will offer an innovative, personalized shopping experience and will be a great addition to the array of world-class amenities already available at Turning Stone,” Ray Halbritter, Oneida Indian Nation representative and Nation Enterprises CEO, said in the news release. “Since we are always looking to reinvest in Central New York, it was a natural fit to work with the Shapiro family and their Syracuse company to bring this vision to life.”

Shapiro will operate the retail shops. He also operates Syracuse’s Mr. Shop, a menswear store, which his family has owned since the 1960s.

“The new stores will add to the vibrant energy of Turning Stone,” Shapiro said in the Turning Stone news release. “Shoppers will love the choice of colors, fabrics and styles. These shops will offer a friendly atmosphere that’s full of excitement, while maintaining the premium service which guests are already accustomed to at Turning Stone.”

Contact Reinhardt at ereinhardt@cnybj.com