SYRACUSE — The Syracuse Convention & Visitors Bureau (CVB) on Feb. 13 formally unveiled its new destination brand for the Greater Syracuse area, with the slogan: “Syracuse. Do Your Thing.” The Syracuse CVB, itself, has also rebranded and now goes by the name, Visit Syracuse. Visit Syracuse indicated that the “Syracuse. Do Your […]
SYRACUSE — The Syracuse Convention & Visitors Bureau (CVB) on Feb. 13 formally unveiled its new destination brand for the Greater Syracuse area, with the slogan: “Syracuse. Do Your Thing.”
The Syracuse CVB, itself, has also rebranded and now goes by the name, Visit Syracuse.
Visit Syracuse indicated that the “Syracuse. Do Your Thing” brand is a nod to the variety of things visitors can do during their stay in the area and the energy and individuality of the region. The brand comes with a new logo, video, and song.
“This is a game changer,” Visit Syracuse President David Holder, boasted in a news release. “Our role is to attract more business to the area and economic growth through tourism — this brand will take us to the next level and build on our initiatives.”
Visit Syracuse (www.VisitSyracuse.com) said the brand promise is: “It’s time to rally your passion. Find life’s shining moments and celebrate them in a place where true colors never fade; a place where independent spirits and an energetic community come together in perfect harmony. Here is where you find your center. Reconnect the dots with the things that truly matter and make memories on historic streets. Do what makes you happy. Syracuse. Do Your Thing.”
Local artist Jason Evans designed the new logo. Its four specific colors represent: tranquility/trust (blue), energy/active (orange), creativity/individuality (purple), and optimism/cheer (green), according to the release. The colors are interchangeable and available in four different versions of the logo. The logo also uses Syracuse’s regional code, SYR, used on flight listings.
Bob Murdock, a local cinematographer with Cinetic Productions, created the new “Syracuse. Do Your Thing” video. The song featured in the video was created by several musicians from Syracuse that now live on the West Coast, according to Visit Syracuse. They include the song’s composer, writer, and guitarist Ben Mauro (lead guitarist for Lionel Richie), producer Gary Davenport, and saxophonist/horn arranger Paulie Cerra (currently on tour with Joe Bonamassa).