SYRACUSE, N.Y. — The Martin J. Whitman School of Management at Syracuse University announced it has appointed Eunkyu Lee, professor of marketing, to a newly created leadership position, associate dean for global initiatives, effective July 1.
The new position was created to “champion and facilitate the Whitman School’s many international research and educational efforts across programs, campus and with external partners,” the school said in a news release.
Professor Lee will help Whitman deploy and enhance global initiatives consistent with its strategic plan, including supporting international research and scholarship, developing relationships with other university units and international partners, and further internationalizing the student experience, the school said.
Lee came to the Whitman School in 2000. He has served as Ph.D. program director and chair of the department of marketing while continuing his research on brand-positioning strategies, distribution channel management, and competitive marketing strategy. He also teaches brand management classes to undergraduate and graduate students, as well as a Ph.D. seminar focused on distribution channel management. Lee earned an MBA and Ph.D. in marketing from Duke University.
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Photo credit: Syracuse University
