An image of the spirit button with the phrase “Annihilate Gate” that will be available at Driver’s Village dealerships in Cicero during the week before Syracuse University football’s home opener versus Colgate on Sept. 2. Burdick Chevrolet is sponsoring the complimentary button for all six home football games in a marketing partnership that makes Driver’s Village “the official auto-dealer group of Syracuse Athletics.” (Photo credit: Eric Reinhardt / BJNN)
CICERO, N.Y. — Burdick Chevrolet will sponsor the “popular” complimentary spirit buttons for Syracuse University’s six home football games this season.
It’s part of a multi-year marketing agreement between Syracuse Athletics and Driver’s Village, which officials from both organizations announced Thursday at Driver’s Village in Cicero.
The first button, “Annihilate Gate,” will be available at Driver’s Village dealerships the week before Syracuse’s season opener against Colgate on Sept. 2.
In addition to sponsoring the buttons, the new marketing partnership makes Driver’s Village “the official auto-dealer group of Syracuse Athletics.”
The auto mall’s dealerships will equip 10,000 vehicles with “Orange is the New Fast” window flags, the school said.
The dealer group will also run ads on all Syracuse IMG radio-network broadcasts, and Driver’s Village will have a presence on the Syracuse Quad during football games and in the backcourt area of the Carrier Dome during basketball season.
No financial terms of the marketing deal were disclosed.
Contact Reinhardt at ereinhardt@cnybj.com
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