Syracuse University Athletics extends agreement with IMG College for multimedia rights, licensing

SYRACUSE, N.Y. — Syracuse University Athletics and IMG College on Wednesday announced that they are extending their partnership with a “long-term” agreement for multimedia rights and licensing.

Neither side released any terms of the new agreement, including contract length or the money involved. Both Syracuse and IMG College had announced a similar agreement in August 2014.

Syracuse Director of Athletics John Wildhack and Tim Pernetti, president of IMG College, said the “multi-year” contract extension will “maintain and enhance” the relationship that IMG College has as the “exclusive” multimedia rights and licensing partner of Syracuse Athletics, per a Syracuse Athletics news release.

“We are pleased to extend our long-standing partnership with IMG College. Working with IMG College provides opportunities to promote all of our teams and student-athletes and engage our many audiences on multiple platforms,” Wildhack said in the release. “The mutually-beneficial agreement gives Syracuse Athletics stability and security in the representation of our multimedia rights and licensing, which are two critical areas for our continued growth and success. We look forward to the working with IMG College in growing the Syracuse brand.”

The partnership includes digital and social-media platforms, the Syracuse IMG radio network, game programs, corporate hospitality events, promotional activities at athletics contests, and signage in all home venues.

The IMG radio network features live broadcasts for football, men’s and women’s basketball, men’s lacrosse, pre- and post-game shows, and coaches radio shows.

On its website, IMG College describes itself as “the nation’s leading collegiate-sports marketing company.” IMG College, headquartered in Winston-Salem, North Carolina, is a division of IMG.

Beverly Hills, Calif.–based William Morris Endeavor (WME) acquired IMG in 2014. On the IMG College website, IMG is described as a “global sports, fashion and media business.” IMG is part of the Endeavor (formerly WME/IMG) network, per the Syracuse release.

Contact Reinhardt at ereinhardt@cnybj.com