Terakeet launches second 12-month apprenticeship program

SYRACUSE, N.Y. — Terakeet is accepting applications for its second year-long apprenticeship program focused on marketing and search-engine optimization (SEO). 

The application period continues through May 13, and the program will begin July 11, per a company news release.

The firm has designed the program to “remove a number of the barriers to entry that keep many recent high school graduates and other members of the Syracuse community out of traditional marketing and technical spaces,” per its news release. 

Terakeet is located inside the Washington Station building at 333 W. Washington St. in Syracuse. 

The apprenticeship program will provide participants from the Syracuse area with training on the fundamentals of marketing and SEO. Terakeet plans to hire four to six digital marketing and SEO apprentices for its second program, which is a full-time paid role with benefits. 

“We know different experiences and backgrounds make us a stronger organization,” Lynn Fraas, chief people officer, said. “Whether you’ve just graduated from high school, or you’re changing your profession, we offer the training and experience that will allow you to build a long-term career.”

The culmination of Terakeet’s inaugural apprenticeship program in 2021 resulted in the long-term hiring of three apprentices, who are now digital-outreach specialists at the company, the firm said.

Throughout the initiative, apprentices will have the chance to collaborate with a team of SEO experts, content strategists, writers, and other members of Terakeet’s strategic outreach team. The program will be part hands-on and part classroom-style learning. The company will guide participants the entire way.

At the completion of certification in year one, each member of the apprenticeship program will be eligible for a digital-marketing specialist role. At that point, Terakeet will either offer them a job or help guide them into the next phase of their career or education.