The annual 4th of July holiday, which we celebrated recently, is a time to reflect on the true meaning of independence. It’s important to note that independence is not about being alone; it’s about being free to be in control of your own future. This is especially important when leading a business — large or […]
The annual 4th of July holiday, which we celebrated recently, is a time to reflect on the true meaning of independence. It’s important to note that independence is not about being alone; it’s about being free to be in control of your own future. This is especially important when leading a business — large or small.
One of the best ways to ensure you’re free to be in control of the future of your business is to have the right team in place — whether that is a management team, employees, advisers, or vendors.
As the new owner of a business, I have a profound appreciation of independence.
To maximize our opportunity to realize independence and success, it’s important that we have the right people in those positions for our business. And, we also work to serve in this role for our clients. This “team,” however it is comprised, must collectivity guide the company with strategy, integrity, and communication — the three cornerstones of success. In fact, we believe that long-term success is impossible to achieve without a commitment to all three.
This might mean having someone dedicated to the media needs of the organization, or serving as a sounding board for objective feedback and advice. This structure allows leaders to focus on how their long-term strategies tie into the organization’s day-to-day activities — and they are actually able to react to other demands, such as the news media, more quickly and effectively.
There are plenty of other ways that demonstrate the value of having the right team in place to help you realize independence and success. But it all starts with the realization that to be truly independent, you must learn to depend on those people you trust and who can help you achieve your business objectives.
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Crystal Smith is the president and director of public relations at Strategic Communications, LLC, which provides trusted counsel for public relations, including media relations, employee relations and community relations. Contact Smith at csmith@stratcomllc.com.