The store is located at the Town Square Mall at 2433 Vestal Parkway East. The ceremony will take place at 10 a.m., according to a company news release.
The renovation is part of the store’s celebration of its 100-year anniversary. Changes to the location include a redesign of the interior, as well as the addition of a Rolex display center.
“We’re proud that Rolex has such confidence in the Van Cott Jewelers name,” Birdie Levine, vice president of Van Cott Jewelers, said in the release. “[W]e’re thrilled to be able to offer a brand new experience to our loyal customers, and for a new generation of customers.”
Representatives from the Greater Binghamton Chamber of Commerce will attend the ribbon-cutting event, as well as Broome County Executive Debra Preston and the Vestal Town Supervisor W. John Schaffer, according to the release.
“We want to congratulate Van Cott on 100 years of business in our community,” Preston says in the release. “Van Cott’s dedication to our community is the perfect blue print for others to follow and we wish them the best for another 100 years of serving our community.”
Van Cott Jewelers has one other store, located in the Oakdale Mall in Johnson City.
Contact Nick Kapteyn at nkapteyn@cnybj.com
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