Visions FCU secures naming rights to Binghamton’s Veterans Memorial Arena

BINGHAMTON, N.Y. — Visions Federal Credit Union announced it has paid for the naming rights to the former Floyd L. Maines Veterans Memorial Arena and Broome County Forum in downtown Binghamton.

Under the deal, which begins Jan. 1, 2021 and continues for 10 years, the arena will be known as the Visions Federal Credit Union Veterans Memorial Arena.

Visions — which is based in Endwell — says it secured the rights following Thursday’s meeting of the Broome County Legislature. The deal involves naming rights to the arena and ongoing sponsorship to the Forum. Visions is also partnering with Binghamton–based Mirabito Energy Products, which will sponsor the box offices. Visions did not disclose the price it paid for the naming rights and sponsorship.

“Broome County has been our home since the beginning,” Ty Muse, president and CEO of Visions Federal Credit Union, said. “Partnering with the county and Mirabito furthers our investment in the community, and it’s even better knowing that we’ll have a part in drawing more people to the area. Whether they’re here for [the] LUMA [Projection Arts festival], hockey, or even a concert, they can experience all the great things that the Binghamton area has going for it.”

“We look forward to partnering with Visions on this exciting new project,” Joe Mirabito, CEO of Mirabito Energy Products, said. “By working together, we will be able to better support the Arena and its efforts to enhance the quality of life in our community.”

Visions Federal Credit Union is a nonprofit financial institution that is owned by its members. Established in 1966, Visions serves more than 210,000 members in communities throughout New York, New Jersey, and Pennsylvania.