Waterloo Premium Outlets has a new name

JUNIUS, N.Y. — Waterloo Premium Outlets is now operating as Finger Lakes Premium Outlets.

The name change, effective as of Friday, will “better reflect the region and complement the other attractions in the area,” Simon Property Group, Inc. (NYSE: SPG), the shopping center’s owner, said in its announcement.

Simon describes itself as a real-estate investment trust that owns shopping, dining, entertainment, and mixed-use destinations.

The shopping center at 655 Route 318 in the town of Junius also received an updated exterior color palette giving it a more modern and refreshed look, as well as new pylon and monument signs.

“We’re excited to debut our new, revamped look at Finger Lakes Premium Outlets,” Jennifer Dombrowski, general manager of the Finger Lakes Premium Outlets, said in a release. “As one of the main destinations in the area, we look forward to welcoming shoppers to the Finger Lakes region for an elevated shopping experience.”

To commemorate the renaming, Finger Lakes Premium Outlets will hold a ribbon cutting ceremony at 10 a.m. on Monday beside the new monument sign at the main entrance. Local officials plan to attend, including Jeff Shipley, president & CEO of the Seneca County Chamber of Commerce.

“For nearly three decades, the outlet mall has been recognized as one of the premier shopping experiences in the Finger Lakes,” Shipley said in the release. “As the Finger Lakes Premium Outlets continues to evolve as a center for commerce and activity, its new name reflects the role that the local community has as a regional gateway for both visitors and residents alike.”

In its announcement, Simon said Under Armour and Puma recently expanded to larger spaces to “meet the demands and needs of shoppers.” Finger Lakes Premium Outlets includes more than 100 brand name and designer outlet stores.