SYRACUSE, N.Y. — WCNY, Central New York’s public broadcasting and communications organization, announced it has appointed Rich Ezzo as VP of sales and marketing. In this new role, he will focus on deepening WCNY’s regional presence and expanding the station’s national footprint, leveraging his experience and relationships to build new partnerships while remaining committed to […]
SYRACUSE, N.Y. — WCNY, Central New York’s public broadcasting and communications organization, announced it has appointed Rich Ezzo as VP of sales and marketing.
In this new role, he will focus on deepening WCNY’s regional presence and expanding the station’s national footprint, leveraging his experience and relationships to build new partnerships while remaining committed to strengthening the WCNY’s community impact.
With 30 years of experience in business development and marketing, Ezzo has a proven track record of driving growth in the organizations he has served, according to a WCNY news release.
Originally from Syracuse, Ezzo was VP of sales and marketing at Catalyst, a WPP company, in Boston. During his time at WPP, he was a member of the Global Digital Advisory Board, contributing to the development of digital strategies across the network. Upon returning to Syracuse, he served as VP of sales and marketing at Terakeet during a period of significant growth in which the company boosted both local and national hiring.
In addition to his corporate leadership roles, Ezzo founded Rich Connections, a business that connects best-in class companies with strategic partners through his professional network.
“Rich’s expertise in relationship-building and business development will be invaluable as he steps into his new position at WCNY,” Mitch Gelman, WCNY’s president and CEO, said in the release. “His experience and vision will help WCNY enhance its influence in public communications, ensuring its continued relevance both locally and nationally.
WCNY was founded in 1965 as The Educational Television Council of Central New York. Today, it is a public-communications organization that produces content across multiple platforms, including television and radio, web and targeted email content, the WCNY CONNECT magazine, and social media.
