Wendy’s selects PAR Tech loyalty platform

NEW HARTFORD, N.Y. — The Wendy’s fast-food chain has selected the PAR Punchh loyalty platform to advance its loyalty program into the next generation of customer engagement, PAR Technology Corp. (NYSE: PAR) announced.

Wendy’s will use PAR Punchh’s artificial-intelligence-driven platform and Punchh Enterprise Support to enhance its loyalty program for its nearly 6,500 locations across the United States and Canada. With PAR Punchh, Wendy’s looks to advance its program with gamified experiences, targeted offers, and exclusive promotions tailored to individual customer preferences.

With its open architecture, PAR Punchh will integrate seamlessly into Wendy’s existing app and online ordering systems.

“Loyalty is not a feature, it’s an outcome driving more customer lifetime value,” PAR Technology CEO Savneet Singh said in a release. “We believe that coupling our technology with our skilled team of loyalty strategists not only gives brands the tools to build guest loyalty, but also puts us in the driver seat with them to deliver results. The partnership we’re building with Wendy’s is going to help cultivate their ability to deepen relationships with their fans and stand out.”

Wendy’s will also work with PAR’s team of loyalty strategists to craft a comprehensive strategy to elevate the guest experience and drive customer satisfaction.

According to PAR, more than 200 enterprises in 20 countries — including brands like Casey’s and Tropical Smoothie Café, LLC — use PAR Punchh.

PAR recently announced two acquisitions, totaling about $400 million, that will help the company expand its cloud-based offerings into convenience stores and international markets. The company expects to close on the acquisition of TASK Group of Sydney, Australia, in the third quarter and recently completed its acquisition of Philadelphia, Pennsylvania–based Stuzo Holdings, LLC. PAR expects the acquisitions will add more than $80 million in annual recurring revenue.

PAR serves more than 70,000 restaurant and foodservice customers in more than 110 countries with its point-of-sale, digital ordering, loyalty, and back-office software and hardware solutions.